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Brief Published: 27 Jan 2011

Casa Electrolux

Extra

Paolo, Brazil, was where Swedish electronics company Electrolux first started manufacturing vacuum cleaners and floor polishers in 1950 – making it a fitting destination for its first ever flagship store. The new retail space is located in the Jardins district of the city, in a remodelled ancient mansion owned by the country’s national heritage trust.

Electrolux has completely transformed the building into a sleek glass box that, when lit from the inside, appears to glow like a lantern. The store is spread over two floors with the ground floor acting as a product showroom, while the upper is reserved for guest meetings and entertainment.

The expectation is that architects and interior designers will visit the space regularly to discover the newest releases.

electrolux.com

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