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Food, Beverage & Hospitality
Published: 6 Dec 2017

Letterbox-Friendly Whisky Pouches

Extra
Whisky Me

London-based start-up Whisky Me has launched a new subscription service that offers whisky fans 'rare and exclusive' single malts, delivered in letterbox-friendly 5cl pouches.

For £7 ($9) per month, subscribers receive a new dram in the post every 30 days, including whiskies such as The Macallan, Royal Lochnagar and Aberfeldy. They also receive easy-to-follow tasting notes, background information about the whisky, and drone footage (accessible via social media) of the specific distillery where it was produced. As part of the subscription, members will also have access to one-off whiskies and rare malt varieties.

British founders Thomas Aske and Tristan Stephenson – owners of London's Black Rock whisky bar – said they were inspired to create the brand as a way to "reinvent the serious image of Scotch whisky with a fun and fuss-free approach".

Hot on the heels of Garcon Wines' letterbox wine packaging, Whisky Me plays into the trend for innovative alcohol packaging aimed at busy millennial consumers looking for high-quality products with a convenient edge to suit their time-poor lifestyles. See Alcohol Packaging Trends 2016 for more on how the alcohol industry is providing clever solutions to this emerging need.

See also Alcohol Trends 2017 and Alcohol's Healthy Future for more on the evolving alcohol industry, as well as Marketing Alcohol to Moderate Millennials.

For a deep dive into the latest in innovative packaging design, see Packaging Futures 2017/18.

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