Owen’s Paper Bag Interior

Integrating packaging design into the very fabric of its store concept, New York fashion boutique Owen has unveiled a new flagship consisting of a large curved wall made from 25,000 of its own brown paper bags.

Based in Manhattan’s meatpacking district, the new boutique has been designed by Jeremy Barbour of New York architects Tacklebox.

The modest material has been used in an unexpected way, employing the long-held visual merchandising trick of using repetition to create drama. It makes for a neutral yet stylish background to fashion from directional brands such as Paris-based Surface To Air, and New York’s own Patrik Ervell.

For more on the canny practice of integrating packaging into store designs, see our report Packaging Design Meets Store Concepts.

Owen

Surface To Air

Patrik Ervell