We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 19 Jun 2017

Zalando Tests Geo-Aided Deliveries


As part of its wider mission to achieve ‘radical agility’ as a business (as first described in our coverage of Wired Retail 2015), German e-tailer Zalando has begun testing geolocation-tech-assisted deliveries in Belgium.

The concept, created in collaboration with Belgian delivery innovator Parcify, targets consumers that don’t want to have their purchases delivered to either their homes or their workplaces. In addition to giving shoppers an unparalleled level of flexibility, it also counters one of the most common frustrations with online shopping: missed deliveries.

The new service, available every day from 7am to midnight, will give cycle couriers direct visibility on where a customer is, thanks to a smartphone-enabled GPS tracking device. All consumers will need to do is download the Parcify app and enter their location along with GPS and Zalando references. Push notifications will be sent when the courier is close to arriving.

The beta tests, which are free for consumers, are being carried out until the end of June 2017 in the Belgian cities of Brussels, Ghent and Antwerp. They currently allow customers to receive parcels in any location, including coffee shops – no doubt music to the ears of an increasingly nomadic workforce (see also Commuter Commerce).

For more on delivery innovations, see Convenience Retail: Curbside Delivery and Retail: Delivery Innovations Update (Spring 2016).

For more on the booming value of brand initiatives based on flexibility, look out for Reflexive Retail: Live & On-Demand – publishing on September 27 as part of our upcoming Liquid Retail Industry Trend.