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Brief Published: 22 Feb 2013

Tracking Viral Videos: There’s An App for That

Extra

As internet culture develops and expands globally, the significance of memes and viral videos is equally on the rise. However, the success and popularity of these mercurial pockets of content, and how audiences respond to them, are almost impossible to judge. Enter TubeRank – a free online viral video app designed to reveal the science behind popular videos.

The app, which analyses online sharing data reveals who shared a video, how many times and where it went from there – tracking its influence in the varying global target markets. “TubeRank provides a filter so a producer can consider more scientifically which triggers have been particularly effective with any given community,” says co-creator Chris Quigley.

TubeRank is designed by London-based digital creative studio Rubber Republic, which was behind the Bodyform Responds: The Truth and (Welcome to) The Motherhood viral advertising videos. Alongside companies such as The Viral Factory (also in the UK), Rubber Republic is evidence of a new breed of influencer agencies dedicated to creating hot, viral content for brands.

The viral’s influence can be further established by the news that international music news magazine and insight company Nielson has announced that YouTube video-streaming data will now be judged and considered for the Billboard Hot 100 singles chart.

For more on virals and memes and how brands can harness their influencing power, see our report Meme Culture and find out how Virgin Media and brands such as EE have used popular memes to connect with consumers.

Top 5 viral videos currently making an influence:

Harlem Shake by Baauer (this track has spawned thousands of remixes and its own unique dance move).
Our Blades are F***ing Great by Dollar Shave Club
Catch The Ice Dude by MrRobcalifornia
The Women of LA by DJ Lubel
Dog Jumps Over a River (unknown)

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