Four Seasons’ 24-Hour Digital Detox
Tapping into the increasing consumer demand for tech-free vacations, Canadian luxury hotel group Four Seasons has introduced a new service that invites guests to surrender their iPhones for 24 hours.
The complimentary service, available at Four Seasons Resort Costa Rica, offers guests a guide of 24 Things To Do Without Technology during the detox. The guide encourages guests to explore Costa Rica’s natural beauty and try out the resort’s activities, including spa treatments and water sports.
For consumers who are hesitant to give up their gadgets, Four Seasons has incentivised the programme by teaming up with US-based iPhone case manufacturer Uncommon to return the guest’s phone with a custom-designed case inspired by Costa Rica.
Vacations are becoming increasingly important for stressed-out consumers, who are living in a state of heightened wakefulness thanks to blurred home/work boundaries and constant smartphone alerts. With demand for holistic holidays on the rise, brands must consider how they can help their guests improve their physical, mental and emotional wellbeing. Read more in Insomnia: Something to Sleep On.