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Media & Marketing
Published: 6 Jan 2015

Tate Announces 2015 IK Prize Shortlist

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Screenshot Wieden + Kennedy Tate Here proposal video

The Tate – the institution that curates the UK's national collection of British art as well as international modern and contemporary works – has shortlisted candidates for the IK Prize 2015. The annual prize was inaugurated in 2014 to accelerate creative use of digital technology to connect broad audiences with art.

Last year's winning entry was the After Dark event, which gave users the chance to roam the gallery remotely via telepresence robots for a late-night private view. Later in 2014, the Tate also kicked off the Tate Worlds Project – a collection of maps within the sandbox videogame Minecraft that are virtual environments inspired by artworks in the Tate's collection. Through these maps, players can stroll right into famous paintings in the shape of Minecraft landscapes, learning more about their inherent artistic themes and their inception and production in the process.

This year's IK Prize shortlist features proposals for street displays of 3D-printed sculpture replicas, as well as a project that matches users' smartphone photographs to pieces from the Tate's digital archive. Further concepts include sensory simulators (such as scent bottles) that would enable visitors to smell and taste artworks, and audio hotspots located at places around the country that inspired particular artworks.

We've previously noted a digital engagement campaign for Amsterdam's Rijksmuseum by students of Swedish digital media education institute Hyper Island that matches artworks with selfies, and we talk more about the intersection of the digital and the physical in our Post-Digital Macro Trend.

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