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Brief Published: 7 Dec 2015

Virgin America Offers Spotify & New York Times

Virgin America partners Spotify & the New York Times

US airline Virgin America has teamed up with music-streaming service Spotify and news site the New York Times (NYT) to offer free access to in-flight music and breaking news while in the air.

The service will provide access to Spotify's entire music catalogue of more than 30 million songs, as well as over 60 specially curated playlists designed to inspire travellers about select destinations. For instance, the New York playlist includes songs such as Jay Z and Alicia Keyes' Empire State of Mind, while the Chicago playlist includes tunes such as Welcome to the Windy City by Doris Day.

Passengers will also have access to a selection of daily content from the New York Times' Business, Travel, Technology and Most Viewed sections, which will be made available to view on their smart devices.

Travel brands are seeking to enhance the in-transit experience through a variety of digital initiatives. Virgin America recently announced that Netflix's content is now available on all of its flights, while US airline Delta's in-flight mentoring scheme taps professional online network LinkedIn to introduce passengers to appropriate advisers. For more on this, see Future Service: In-Transit Innovation, part of our Future Service Industry Trend.

For more on initiatives improving time in transit, see British Airways' Sensory Menu and Breakout: In-Flight Workspace.