Campbell’s Kitchen App for Amazon Echo
Aiming to enhance and simplify the at-home cooking experience, US canned-soup producer Campbell's has created content for wireless speaker and voice-command device Amazon Echo, which was developed by American e-tailer Amazon.
Individuals who own an Echo can now ask the device for recipes from Campbell's and will be offered five different options based on their unique data profiles, such as food preferences and allergies. Selected recipes are then sent directly to their email address.
Besides providing culinary inspiration, the brand hopes this increased level of consumer engagement will produce an uptick in sales of Campbell's products.
For more on Amazon's home-based devices, see Amazon's Voice-Controlled Speaker and Amazon Dash: Home Barcode Scanner. For more on the influx of app-controlled kitchen appliances, see Kitchen of the Future, while Intelligent Food explores high-tech innovations influencing the cooking and dining experiences.