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Brief Published: 11 Jan 2012

Three Floor Fashion


London-based online fashion brand Three Floor Fashion creates fashion-forward, affordable pieces with a directional, young aesthetic.

Launched in November 2011 by London Central Saint Martins’ graduate Han Chong, the label is inspired by the assembled looks put together by fashion editors and bloggers, with the intention of providing covetable clothes at accessible prices. Snake print, lurex, neon hues and youth-driven styles like bandage crop tops work to create an attitude-heavy aesthetic that combines London grunge with the beachy, rock ‘n’ roll look often associated with Australian design.

From asymmetric separates and cut-out dresses, to quilted leather shorts and neon neoprene dresses, the label’s real edge is its price point, with all pieces retailing for £130 or less.

Three Floor Fashion

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