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Brief Published: 12 Nov 2012

Comodo’s Instagram Menu


New York restaurant Comodo has launched an Instagram menu, which allows diners to visually browse its menu using the photo-sharing app Instagram.

Created by Raul Mandru, Mihai Botarel and Mihnea Gheorghiu, the Instagram menu allows Comodo customers to photograph their food and upload the images to the restaurant’s album using the hashtag #ComodoMenu. Users can also share comments and recommendations to help their peers navigate the menu.

Restaurant co-owner Felipe Donnelly says: “People love taking pictures of food when they go out, and we wanted to use what was happening organically on social media sites and turn it into a helpful and fun tool at the restaurant.”