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Brief Published: 29 Oct 2015

Miami Retail: Autumn 2015 Launches


For autumn 2015 Miami welcomes a host of specialty retail destinations, including two fishing-focused apparel and equipment stores, a wave of accessories shops and a hyper-luxury flagship. We select the highlights.

Destination Design District

  • US luxury fashion label Tom Ford has opened its first Miami flagship in the city's increasingly influential Design District. It boasts a unique pleated geometric facade comprising angular, glass-fibre reinforced concrete panels (see also Drive-By Architecture).

    The interior of the two-storey space mimics an elegant personal residence throughout. The ground floor houses the women's collection and perfume salon, plus a lounge area with sumptuous sofa, coffee table and private fitting rooms; in contrast, the upper floor, which houses the men's collection, is furnished in dark, traditionally masculine colours, and is accessed via an elevator clad in black mirrors. New York-based architects Aranda\Lasch designed the space. 

Accessories Ascending

  • Spanish jewellery brand Aristocrazy has opened its first US location inside the Aventura Mall. Aiming to attract the area's Latin American clientele, the brand's mix of reasonably priced to high-end pieces are displayed in vintage bell jars, and on wooden and brass bar shelving. The store also features a decorative workstation complete with antique tools, emphasising the brand's commitment to craftsmanship. 
  • Florida-based Tarbay, which specialises in hand-made Venezuelan jewellery, has opened its first stand-alone store in the US at the Brickell City Center, Miami's mixed-use, live/work/shop urban development. It offers mid-range jewellery pieces plus selected bags in a simply furnished single-floor store, flanked by mirrored display cabinets.
  • Alex and Ani, the Rhode Island-based jewellery and accessories brand, has opened its first Miami store on Lincoln Road. Its painstakingly restored art deco facade evokes a style typical of the area, countered by a cosy, grey and chrome interior featuring extended display cabinets.
  • Miami-based luxury vintage eyewear store True Vintage has opened on Washington Avenue with a store boasting over 500 rare frames. A key feature of the narrow, single-storey boutique is an op art-decorated wall with recessed shelving designed to display particularly expensive individual products. 

For more on key strategies for retailing eyewear and other small goods, see Elevating Eyewear: Exploiting The Optical Boom, Rejuvenating Jewellery Retail, International Retail Design Conference, 2015: Service Design & Rebrands and Tactile, Flexible: Ace & Tate Store. Also look out for Accessories: Spatial Design & VM Trends, 2015, to be published on December 16.

Fishing Frenzy

  • Local fishing and streetwear apparel brand SWGR has opened a hybrid retail-gallery destination in the Wynwood Art District. The minimalist, monochromatic space contains maritime-inspired décor, including fitting rooms with waterproof curtains crafted from fishing equipment and a cylindrical aquarium filled with bait fish and crabs. Gallery pieces include gold-plated shark jaws and multimedia works include videos of fishing excursions. The space also features two large sofas, a precursor to the brand's plan to host events, such as fresh-catch cook-offs between chefs, at a later date.
  • Portland-based sports label Columbia Sportswear has opened a spin-off Performance Fishing Gear concept store at The Falls mall. The 5,654 sq ft store, its third in the US dedicated to fishing, features the brand's full fishing collections, an interactive knot-tying station and digital touchscreens for additional product context throughout. 

For more on sports retail strategies, including fishing, see: Function Becomes Lifestyle: Seizing The Outdoor Sports Boom, and Sports Retail Reinvented.