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Brief Published: 4 Dec 2015

Smart Food Bowl Tracks Pet Health


San Francisco-based start-up Obe Dog has designed a connected feeding bowl that helps pet owners manage their dog's health by personalising meal portions and monitoring hydration.

The smart container, called ProBowl, weighs and tracks the amount of food and water consumed and will automatically reorder dog food when necessary, using Amazon's Dash Replenishment Service.

Obe Dog invites users to create a profile for their pet and uses an algorithm to devise a personalised feeding programme – based on age, activity level, meal schedule and goal weight. The bowl glows green to remind the owner that it's feeding time or red when there is sufficient food and connects to an app that sends alerts when food or water needs refilling.

The device also warns if there are unusual changes in a dog's eating or drinking habits and contains a detailed log of food's ingredients, to help identify possible sources of allergies or sickness.

The company is currently raising money on crowdfunding platform Indiegogo and ProBowl will be available in test-mode from April 2016 for $69, though is expected to retail at $129 when it launches officially.

Consumers are increasingly expecting brands and devices to learn from their behaviour and carry out tasks intuitively. Almost half (46%) of US, UK and German consumers think smart home devices will become mainstream within five years (Bluetooth SIG, 2015). For more on connected objects and the Internet of Things, see Predictive Tech and Digital Worlds Update: The Consumer of 2030.

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