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Brief Published: 23 Jan 2012

Topshop x NewGen Celebrate 10 Years of Collaboration


February 2012 sees the 10th anniversary of UK fashion retailer Topshop’s collaboration with the British Fashion Council’s (BFC) NewGen sponsorship scheme for emerging design talent. To celebrate this milestone, Topshop is producing a series of T-shirts created by an impressive list of British designers who have benefitted from the NewGen scheme in the past.

Collaborators include established names such as Christopher Kane, Jonathan Saunders and Gareth Pugh, as well as rising stars like Mary Katrantzou, and even defunct labels like the iconic House of Jazz. The remaining participants are Richard Nicoll, Erdem, Peter Pilotto, Ashish, Meadham Kirchhoff, Roksanda Ilincic, Marios Schwab, Louise Gray, Nasir Mazhar, JW Anderson, Emma Cook, Peter Jensen, Holly Fulton, Craig Lawrence and Michael Van Der Ham. 

The limited-edition signature T-shirts will go on sale online and in stores from February 17-21 2012 at nationwide Topshop boutiques, and at pop-up shops in Selfridges and Somerset House in London as part of London Fashion Week. All proceeds will be donated to Centrepoint, a London-based charity that supports young homeless people.

NewGen was established by the BFC in 1993 as a support platform for new designers. Topshop became the sole sponsor of the scheme in 2001.