The 2010 Trend Report of Women’s Travel claims that the amount spent on travel by well-educated, well-paid single Chinese women rose to 4,300 yuan last year – up 20% year-on-year in comparison to a rise of just 9% for men.
Published on Qunar.com – China’s first travel search engine – the report states the increase in women’s spending power has resulted in more Chinese women choosing travel as a means of self-improvement and self-satisfaction.
Several hotel groups have already recognised and embraced this trend – a wise decision, as the report claims that Chinese women are responsible for 65% of travel and expenditure decisions. It also reports that 70% of comments on hotels on the Qunar.com website are written by women.
Starwood Hotels’ Le Meridien in Xiamen has created special floors with rooms designed with female travellers in mind, including increased sound insulation, fresh fruit, face masks and even yoga mats. However, this trend also appears to have been noted in markets outside China.
Rooms at the Metropolitan Bangkok in Thailand include similar amenities. The Premier Hotel in New York’s Times Square also noted the importance of appealing to women when it revamped its rooms to include better lighting, a health-conscious room service menu, and more bathroom amenities, such as hair straighteners.