The Power of Good is a new book by Australian social researcher Mark McCrindle, documenting heartwarming acts of generosity by strangers. These examples are backed up by new research into the desire for positive news, and the belief that helping people is the key to happiness. Stylus speaks with McCrindle about what this shift towards thoughtfulness and consideration means for a growing breed of ‘generous brands’.
The Power of Good
Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.