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Brief Published: 14 Nov 2012

Scissor: Mini-Me Retail For Fathers and Sons

Extra

In an unusual slant on the ‘mini-me’ trend, which normally focuses on female shoppers wanting to dress up their daughters, a new concept store in New York is selling fashion and design wares for style-conscious urban dads and their sons.

Located in the city’s hip Tribeca district, Scissor is filled with an eclectic mix of lifestyle objects, including customised mopeds and dolls’ houses for boys, created by Minneapolis-based designer Paris Renfroe. There are also kids’ T-shirts designed by Scissor owner Eric Zim, and ‘man bags’ by Swedish design collective Unit Portables, billed as “perfect for carrying anything from diapers to laptops”. Zim, who is also a freelance creative director, summed up the offering as “special things geared for fathers and sons”.

The 190 sq ft boutique also features a gallery space, which is currently showing a collection of photographs by German artist Wolfgang Wesener.

Kids’ retail has been upping its game lately with a growing number of luxury brands launching childrenswear lines and increasingly sophisticated store concepts for juniors. Stylus explores this phenomenon in the reports Mini Me and Kids Stores Grow Up. For more on retailing to a new generation of increasingly tech-savvy kids, also see the report Kids Retail Online.

Scissor, 80 Varick St, New York, NY 10013 (347) 662 3600

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