Pret A Manger’s Dinner Menu
UK sandwich chain Pret A Manger is trialling a sit-down evening meal concept at one of its cafes in central London.
The 'Good Evenings menu', served daily from 6pm-11pm, will offer upgraded variations of the chain's regular menu alongside a range of alcohol. Although diners have to order and pay at the tills, food (served on plates with cutlery) is delivered to their table once ready.
The menu is made up of a selection of small plates, toasties, salads and hotpots. Some of these are popular lunchtime staples, while others have been created especially for the evening menu, such as the Korean BBQ pulled-pork hotpot. Drinks include a selection of wines, craft beers and prosecco. Food prices remain the same as lunchtime offerings.
While there are currently no plans to roll out the menu to further locations, the concept has been launched in response to customer requests, and is targeted at time-poor consumers who fancy more than a sandwich, according to UK newspaper the Evening Standard.
In a similar vein, global coffee giant Starbucks has also extended its usual menu. The coffee house has started selling wine and beer alongside its usual selection from 4-9pm at its Stansted Airport branch in the UK, with potential to roll out the service to other locations later in the year. Starbucks currently offers the 'Evenings' service in more than 30 cafes in the US.
Busy consumers are increasingly demanding on-the-go food concepts that are both quick and healthy, and brands are responding with elevated, on-the-go dining options. For more on this, see Mobile Food and Fast-Moving Premium Consumption.