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Brief Published: 30 Apr 2013

Broccoli Bread

Plan Bread

London-based sandwich delivery company Plan Bread has created a low-calorie bread made with broccoli. Plan Bread contains 50% fewer calories and 94% fewer carbohydrates than other bread products and only contains 137 calories per 100g. It is also gluten and soy free and a low GI (glycemic index).

The bread is currently used in a range of sandwiches designed specifically to target the lunch market, which can be ordered for delivery in central London, as well as for corporate event catering and office canteens. The range of eight fillings, including roast beef and pastrami, poached salmon and tzatziki and Portobello mushroom and Brie, are all designed to be low in carbohydrates and high in protein.

Plans to extend the range of products are already in development – the company is currently testing breads made from red cabbage and courgette, with plans to experiment with other products such as bread loaves and pizza bases in the future.

The UK’s ‘free from’ food sector is currently valued at £240m and is expected to grow to £519m by 2016, according to UK-based research firm Kantar Worldpanel. The gluten-free market is developing particularly quickly as consumers continue to equate gluten-free products with healthy eating, and dieting plans like the paleo diet become more mainstream. Read more about this expanding industry in Global Food & Health Trends 2013-14 and in our coverage of the Natural Food Show and the World Food Technology & Innovation Forum

Plan Bread