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Brief Published: 8 Sep 2010

Liberty's Win-dow


Consistently pushing the boundaries of window design and visual merchandising, the Liberty department store in London has temporarily transformed one window into a competition-based advert that offers customers the chance to win everything in the window.

Promoting 'Vogue's fashion night out' - a citywide shopping event - the window is jam-packed with luxury goodies from some of their most covetable brands, including a Balmain T-shirt, Manolo Blahnik heels and an Eames stool. 

To win, customers must register in-store or online during the day then make an appearance at 9pm, in-store on the evening of the event.