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Brief Published: 12 Feb 2014

New Store Openings: NYC Feb 2014

Nike Flight 23

2014 has already welcomed a strong smattering of retail launches in New York. We highlight recent openings while looking ahead to the most notable spring launches.

  • Active Sports: Flight 23 is the first of US sports giant Nike’s single sub-brand stores: it only sells Nike Air Jordan apparel and sneakers. Located in mid-town, stylistically, it’s more luxury boutique than sports store, with décor dominated by a golden chandelier shaped like the number 23 (the shirt number of American basketball player Michael Jordan, after whom the sub-brand is named). It’s made out of 350 Nike Air Jordan logos.
  • Accessories: ‘Socially responsible’ American jewellery designer Melissa Joy Manning opened her first East Coast store – styled like a cabinet of curiosities – on Wooster Street, SoHo. Luxury Swiss watchmaker Tag Heuer opened its first New York flagship on Fifth Avenue.
  • Beauty: British handmade cosmetics company Lush opened its first New York Spa location on Lexington Avenue – a 1,400 sq ft space styled with vintage books and mismatched teacups, nodding to its British roots. Dutch home and body cosmetics brand Rituals opened its debut US store on Lafayette Street, SoHo – the same area in which US brand Rouge NY launched its first salon dedicated to make-up makeovers, while American cosmetics brand Kiehl’s launched its first outpost in Brooklyn Heights. The concept features its Skin Profile Diagnostic device: an interactive photo booth that assesses users’ skin, then recommends suitable products.
  • Menswear: Hong Kong-based Armoury, which specialises in premium ready-to-wear and custom artisanal men’s formalwear, opened a store-cum-tailors in Tribeca. 
  • SoHo Spring Openings: Japanese-owned Austrian luxury fashion label Helmut Lang is slated to open its fourth NY store on Prince Street, while MM6, the diffusion line of French fashion house Maison Martin Margiela, is expanding to a second store on Grand Street. US womenswear designer Rachel Comey will open a debut boutique on Crosby Street.