The collision of music, celebrity, influencers and a style-hungry, experience-seeking audience continues to make Coachella (April 12-14 & 19-21) a goldmine for brand engagement. This year, smart brands connected with the Californian festival’s predominantly millennial and Gen Z attendees (61% and 15% respectively, Slide (2018) via makeover pit stops, cannabis sampling stations and phone-free parties.
Coachella 2019: Key Brand Experiences
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