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Brief Published: 11 Jan 2013

CES 2013: Fitbit Flex


Fitbit, the San Francisco-based digital health firm, has unveiled a fitness-tracking adjustable wristband at the Consumer Electronics Show (CES) in Las Vegas.

The Fitbit Flex measures steps taken, sleep quality and calories burned, among other metrics. Its five LEDs light up one by one to show the user’s progress towards a set goal. Priced at $99.95, the device is due to be released this spring.

The device is one of the first fitness trackers to use Bluetooth 4.0 to automatically sync with the latest iOS and Android devices. The process uses less power, enabling constant synchronisation.

Other digital health innovations to note from CES include the Smart Activity Tracker – a bracelet-style fitness tracker from South Korean firm LG Electronics. The device, which is due to launch this summer, can sync with LG’s smart TVs and fitness applications such as Let’s Dance.

For more on body-monitoring devices and mobile health applications, see our coverage of the Body Computing Conference.

CES – the world’s largest consumer electronics show – runs until January 11 2013. Look out for more detailed coverage of this year’s event coming soon from Stylus.



CES 2013