Carven to Launch Affordable Menswear Line for 2012
French womenswear label of the moment Carven is to launch a lower-priced menswear line called Zero. Receiving positive responses from buyers, the line has already been picked up by Printemps in Paris, Liberty in London and Barneys in New York.
Founded in 1945 by Parisian Carven Mallet, the label has rediscovered international acclaim since French designer Henry Guillame, who previously designed for Givenchy, joined the label as head designer in 2009.
The womenswear line follows a quintessentially French aesthetic, creating youthful, classic pieces with quirky twists and detailing. Stocked by designer department stores and boutiques worldwide including Matches and Dover Street Market in London, and Bergdorff Goodman and Opening Ceremony in New York, the womenswear line has presented a challenge to the traditional designer/bridge price points, offering high-end design and finish at a lower cost than market competitors. Carven has been described as an 'in-betweener' label, joining similar brands like Singapore-based Raoul at this new, lucrative price point.
Carven's menswear line will follow a similar design aesthetic with a preppy, retro feel to pieces including blazers, loose-fitting trousers, shorts, and shirts with small collars. The collection is set to hit stores early next year.