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Brief Published: 18 Mar 2011

Adidas Gives its All to New Campaign


Sports retailer Adidas launched its biggest advertising campaign to date this week.

Titled All Adidas, the campaign features the brand’s Sport Performance, Originals and Sport Style ranges together for the first time.

All Adidas will comprise of 30-second and 60-second television commercials and an extended two-minute online version that viewers will be able to comment on via Twitter and Facebook.

Directed by Romain Garvas – who has previously directed music videos for the likes of singer M.I.A – the advert has a young and energetic feel.  

Adidas has explained the concept behind the campaign, saying it “show[s] that when you love the game, whatever the game, you put your all into it”.

In keeping with this, the advert features a number of diverse figures from the worlds of sport and music, including singer Katy Perry, footballer David Beckham and basketball star Derrick Rose.