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Consumer Lifestyle
Published: 27 Jun 2016

Future Living: The Shared Home

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Go Hasegawa's Yoshino Sugi No Le

Working in collaboration with Airbnb, Japanese architect Go Hasegawa has created Yoshino Sugi No Le (the Yoshino cedar house). The liveable housing project explores the idea of shared space and highlights the growing consumer interest in more fluid ways of living.

The building was constructed for House Vision, an exhibition exploring the idea of the future home to be held at Aomi Station in Odaiba, Tokyo, from July 30 to August 28. Held once every three years and curated by Muji’s creative director Kenya Hara, the event reflects on the need “to review the value of our community, lands and buildings”.

Hasegawa’s project investigates the evolving relationship between guest and host, and how that relationship can benefit not just a single person, but an entire community.

With an ageing population and growing urbanisation, many of Japan’s rural villages are left diminished, which not only leads to financial hardships for the communities, but also the abandonment of traditions and trade. In response, Yoshino Sugi No Le is made from the cedar trees surrounding the town of Yoshino, felled by local woodsmen and built by the town’s carpenters. 

After being displayed in Tokyo for the exhibition, the house will be returned to Yoshino as a fully functioning Airbnb rental property. The proceeds of each booking will go towards a new fund for the local Yoshino community.

For a deeper dive into the mindsets and attitudes driving collective spaces and platforms promoting human connection and serendipitous encounters, see our New Collectives report.  

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