Podo: Sticky Camera
The small and brightly coloured camera sticks to surfaces, thanks to its micro-suction pad, inspired by gecko feet, and a strong magnet. The pad does not lose its stickiness, and can easily be cleaned with a wet finger.
Users control Podo with their smartphone, where they can frame the shot and set a timer. The camera takes stills and videos, and can take pictures at regular intervals for time-lapse photography – a feature that would work well at parties, according to the designers. Pictures are transferred to the phone in seconds via Bluetooth.
Podo is on the verge of doubling its $50,000 fundraising target on Kickstarter, with 46 days to go. Early backers can buy the device for $79. It is expected to ship in August 2015.
Growing numbers of consumers are sharing their lives on image-based social networks such as Instagram and Pinterest – prompting hardware designers to release cameras that can capture 360-degree views in one shot and wearables that record thousands of previously "unseen" moments each day. For insights into how to target these consumers, see Instragram for Retail Brands.