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Brief Published: 5 Mar 2015

Podo: Sticky Camera


California-based tech start-up Podo Labs has created Podo – a wireless "stick-and-shoot" camera that turns any hard surface into a hands-free selfie booth.

The small and brightly coloured camera sticks to surfaces, thanks to its micro-suction pad, inspired by gecko feet, and a strong magnet. The pad does not lose its stickiness, and can easily be cleaned with a wet finger.

Users control Podo with their smartphone, where they can frame the shot and set a timer. The camera takes stills and videos, and can take pictures at regular intervals for time-lapse photography – a feature that would work well at parties, according to the designers. Pictures are transferred to the phone in seconds via Bluetooth.

Podo is on the verge of doubling its $50,000 fundraising target on Kickstarter, with 46 days to go. Early backers can buy the device for $79. It is expected to ship in August 2015.

Growing numbers of consumers are sharing their lives on image-based social networks such as Instagram and Pinterest – prompting hardware designers to release cameras that can capture 360-degree views in one shot and wearables that record thousands of previously "unseen" moments each day. For insights into how to target these consumers, see Instragram for Retail Brands.