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Brief Published: 28 May 2012

Ebay Colour & Pattern Matching App


Online e-tailer eBay has launched a colour and pattern-matching app, helping shoppers to find items that match images of colours and patterns that they upload via the app.

The ‘Image Swatch’ digital program is designed for mobile devices, and allows shoppers to take an image wherever they are and immediately search for matching items on the site. This development is more evidence of the rise in colour-specific searching online, and highlights consumer demands for a precise, personalised shopping experience.