We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
stylus
trends		 consumer
lifestyle		 consumer
product		 consumer
engagement		 topics events
calendar		 blog
view all
reports
 		about
stylus		 login
stylus trends
Consumer Lifestyle
Food, Beverage & Hospitality
Fashion
Beauty
Product Design
Colour & Materials
Retail
Media & Marketing
topics
view all reports
events calendar
blog
about stylus
T&C
careers
contact us
login
Beauty

FounderMade Consumer Discovery Show: 4 Key Beauty Trends

FounderMade, a platform for emerging brands in the health, wellness, beauty and food sectors, held its Consumer Discovery Show in New York from November 17-18 – bringing together investors, retailers, distributors and influencers from across these industries.

Share:
Published:
29 Nov 2017
BY: Roseanna Roberts
DOWNLOAD PDF
RELATED REPORTS
Personalised Beauty Targets Menstruation
Personalised Beauty Targets Menstruation Menstruation-Targeted Beauty US naturals start-up Knours is capitalising on the wellness category’s personalised beauty trend by addressing hormonal changes in the skin linked to the menstrual cycle.
Beauty
Technology & Devices
29 May 2018
Christmas 2019: Beauty Inspiration
Christmas 2019: Beauty Inspiration Christmas 2019: Beauty Inspiration Drawing inspiration from our Beauty Forecast Dark Nature, Christmas 2019 styling and gifting explores decadent Art Deco glamour and a science-tinged, surrealist view of the natural world. Mirrored, metallic-lacquered and sumptuous velvet finishes abound, while saturated colour comes courtesy of inky blacks and blues, glowing jewel tones and otherworldly acid-tinged phosphorescence.
Beauty
Beauty Forecast
25 May 2018
Advanced Beauty: In-Cosmetics 2018
Advanced Beauty: In-Cosmetics 2018 Advanced Beauty: In-Cosmetics 2018 Thirty per cent larger than the London edition last year, In-Cosmetics 2018 brought more developers and brands to Amsterdam to explore the latest in cosmetic advancements. This year, anti-ageing continues to drive new releases, while formulas that boost skin and hair’s resistance to environmental damage create a new ‘resilience’ trend. 
Beauty
Ingredients
25 Apr 2018
Orveda Launches Multipurpose Emulsion
Orveda Launches Multipurpose Emulsion Orveda's Multipurpose Emulsion A big trend for streamlined, multipurpose skincare packed with benefits is driving a wave of exciting new start-ups and product launches. The latest comes from luxe biochemistry brand Orveda, whose latest 3-in-1 hybrid emulsion combines three treatments for intense hydration and skin recovery.
Beauty
Skincare
22 Mar 2018
Beauty Product Projections 2018
Beauty Product Projections 2018 Beauty Product Projections 2018 Building on key trends and developments in hair, fragrance and cosmetics from 2017, we highlight the most innovative new launches and bankable product directions that will shape the beauty market in 2018. 
Beauty
Insight & Innovation
04 Jan 2018
VIEW ALL Reports
Product Projections 2018: Hair
Product Projections 2018: Hair Product Projections 2018: Hair Advances in skincare are prompting consumers to demand more from their haircare, and 2018 will see the eruption of skincare-inspired products – think treatments and niche offerings with anti-ageing, protective properties. Elsewhere, texture is king, while a feeling of unabashed fun is pushed by easy-apply hair colour and glitter products. 
Beauty
Haircare
04 Jan 2018
BeautyCon London 2017: Top Trends
BeautyCon London 2017: Top Trends BeautyCon London 2017: Top Trends Sold-out consumer trade show BeautyCon London brought together beauty influencers, brands and obsessed fans to explore the latest trends. Panels, meet-and-greets and whacky stalls presented the largely teen audience with new opportunities to engage with beauty IRL (in real life). Stylus highlights the key trends. 
Beauty
Colour Cosmetics
08 Dec 2017
2018: Look Ahead – Beauty
2018: Look Ahead – Beauty 2018: Beauty As the global beauty market becomes saturated with new product and brands – fuelled by agile new business models and driven by insatiable demand from a burgeoning ‘skintellectual’ consumer base – we explore how multisensory experimentation will redefine beauty experiences, the birth of holy-grail products, and how Asian trends will drive innovation.
Beauty
Insight & Innovation
Updated 04 Dec 2017
Estée Lauder x Google: Voice-Activated Beauty
Estée Lauder x Google: Voice-Activated Beauty Voice-Activated Beauty This month, Estée Lauder is launching a new venture that will feed personalised beauty advice to consumers via Google Assistant on the voice-activated Google Home device, showcasing an interesting new retail and consumer engagement model.
Beauty
Technology & Devices
01 Dec 2017
Cosmoprof Asia 2017
Cosmoprof Asia 2017 Cosmoprof Asia 2017 Stylus reports from the 2017 edition of Cosmoprof Asia, drawing insights, consumer attitudes and product development trends from the wider Asian beauty market.
Beauty
Ingredients
27 Nov 2017
Kozhya Air: Reinventing Active Skincare
Kozhya Air: Reinventing Active Skincare Reinventing Active Skincare German start-up Kozhya Air has created a new portable skincare atomiser that uses pressure-based technology to break active ingredients into micro-particles for better skin absorption. 
Beauty
Technology & Devices
27 Nov 2017
Cannabis Moves into Beauty
Cannabis Moves into Beauty Cannabis Moves into Beauty As cannabis enters America’s mainstream consumer marketplace and occupies an increasingly stylish and luxe space, US beauty start-ups are embracing the beneficial ingredient. 
Beauty
Ingredients
24 Nov 2017
Rebranding Beauty: Decoded Beauty NY 2017
Rebranding Beauty: Decoded Beauty NY 2017 Decoded Beauty NY 2017 The second annual Decoded Beauty Summit New York (held November 2) brought indie brands, global retailers, artists and technology start-ups together for a day of lively discussion. Key themes to emerge included diverse internal beauty culture, rapid digital conversations and beauty professionals becoming the new wave of influencers. 
Beauty
Insight & Innovation
10 Nov 2017
In-Cosmetics Formulations Summit 2017
In-Cosmetics Formulations Summit 2017 In-Cosmetics Formulations Summit Around 200 cosmetic scientists, biochemists and product developers from 30 countries descended on London for the annual In-Cosmetics Formulation Summit. Exploring key drivers for cosmetics development, this year’s theme was Biotransforming Beauty – focusing on bacteria, fermented formulas, the skin’s microbiome, and biobeauty. 
Beauty
Insight & Innovation
03 Nov 2017
Beauty Inspired by Menstrual Cycles
Beauty Inspired by Menstrual Cycles Menstruation-Inspired Beauty US natural beauty start-up Amareta has developed a skincare line based on women’s hormones and menstrual cycles. This follows in the footsteps of a number of shrewd new brands establishing more nuanced beauty regimes that go beyond the typical ‘dry, oily, combination’ skin model.
Beauty
Skincare
01 Nov 2017
Instagangs: Bewitched Beauty
Instagangs: Bewitched Beauty Instagangs: Bewitched Beauty From Wiccan symbols and talon-like nails, to clary-sage bundles and tarot card reading, Instagram’s witchcraft community is spreading like wildfire. With nearly 900,000 posts featuring the #witchesofinstagram tag, we explore this alluring social media coven and its most spellbinding new beauty influencers.
Beauty
Insight & Innovation
30 Oct 2017
Cosmetic 360 2017: 4 Key Trends
Cosmetic 360 2017: 4 Key Trends Cosmetic 360 2017: 4 Key Trends Stylus explores the key innovations from the 2017 Cosmetic 360 beauty trade show, which took place in Paris between October 18-19. Highlights include protective product, creative scent platforms and preservative-free developments. 
Beauty
Insight & Innovation
24 Oct 2017
In-Cosmetics North America 2017: 4 Beauty Trends
In-Cosmetics North America 2017: 4 Beauty Trends In-Cosmetics North America 2017 The second edition of In-Cosmetics North America saw it move to Manhattan’s vast Javits Center, where it added a clutch of new international vendors and two playful innovation zones. Trends included formulas that screen out multiple types of environmental stressors, the scramble for extreme ingredients, and the rise of the sensitive consumer.
Beauty
Ingredients
23 Oct 2017
Anti-Pollution Skincare for City Living
Anti-Pollution Skincare for City Living Skincare for City Living In response to increasing awareness of pollution and its effects on our skin, British skincare brand Oskia has launched a defensive anti-pollution range aimed at urban living – a valuable focus considering 80% of the world’s urban residents are exposed to air quality levels that exceed the World Health Organisation’s limits.
Beauty
Skincare
06 Oct 2017
Instagangs: The New Conscious Beauty
Instagangs: The New Conscious Beauty Instagangs: New Conscious Beauty Consumer consciousness around clean and ethical living is rapidly extending into beauty, with green shoppers scrutinising product labels for potentially toxic ingredients. A surge of small-batch brands has reacted to this demand for transparent, natural beauty, and new customisable retail models are fuelling experimental fun. Stylus highlights the new advocates.
Beauty
Natural & Organic
06 Sep 2017
Indie Beauty Expo NYC 2017: Top Trends
Indie Beauty Expo NYC 2017: Top Trends Indie Beauty Trends 2017 This year’s Indie Beauty Expo in New York showcased more than 100 rising and standout organic beauty brands from around the world. With a focus on climate-targeted, waterless, ingestible and night-time products, we select the highlights.
Beauty
Skincare
01 Sep 2017
MakeUp in Paris 2017: Top 4 Beauty Trends
MakeUp in Paris 2017: Top 4 Beauty Trends MakeUp in Paris 2017: Top 4 Trends At this year’s annual cosmetic ingredient and packaging trade show MakeUp in Paris (June 22-23), the most innovative new products were designed with playfulness and sensory excitement in mind. Stylus explores the four strongest trends. 
Beauty
Skincare
26 Jun 2017
New Beauty Formulations: In-Cosmetics 2017
New Beauty Formulations: In-Cosmetics 2017 New Formulations: In-Cosmetics 2017 This year’s In-Cosmetics global beauty trade show, held in London, served as a launch pad for more than 200 new cosmetic ingredients and formulas and showcased complex chemistry in the pursuit of innovation. Anti-pollution and anti-ageing proved to be key categories, while new pigment and sensory experimentation revealed more playful directions. 
Beauty
Ingredients
13 Apr 2017
9 Beauty Trends: Natural & Organics Products Europe
9 Beauty Trends: Natural & Organics Products Europe 9 Natural & Organic Beauty Trends At this year’s Natural & Organics Products Europe show in London (April 2-3), new and established green brands diversified their offerings in line with wellbeing trends. Meanwhile, categories such as Mum & Baby and Dental Hygiene saw growth in innovation. Here, we highlight the strongest ideas from the show. 
Beauty
Natural & Organic
06 Apr 2017
Cosmoprof Worldwide 2017
Cosmoprof Worldwide 2017 Cosmoprof Worldwide 2017 Celebrating its 50th anniversary, Cosmoprof launched a new category for beauty innovation from ‘masstige’ and prestige brands, showcasing key trends and directions. Stylus delivers the key takeaways for haircare, skincare, colour cosmetics and packaging design from the industry’s largest annual trade show. 
Beauty
Ingredients
24 Mar 2017
Mature Beauty: Entering a New Age
Mature Beauty: Entering a New Age Mature Beauty: Entering a New Age A year on from the age-positivity high of 2015, the mature beauty market is settling into a steadier tempo that puts emphasis on age equality, freedom and realism. 
Beauty
Insight & Innovation
12 Dec 2016
Bacterial Beauty On the Rise
Bacterial Beauty On the Rise Bacterial Beauty On the Rise Bacteria looks set to continue as the latest buzzword in beauty, with South African skincare brand Esse launching the world’s first live probiotic serum, containing one billion live probiotic microbes per millimetre.
Beauty
Skincare
09 Nov 2016
Make It Magic: New-Age Beauty
Make It Magic: New-Age Beauty Make It Magic: New-Age Beauty As organised religion continues to lose relevance, magic is becoming the new zeitgeist. Young consumers are looking for more holistic, nuanced and spiritual approaches to beauty, and this desire is driving developments in astrology-based treatments, chakra-activating products, and crystal healing services. 
Beauty
Skincare
02 May 2016
Boomer Beauty: Securing the Silver Spend
Boomer Beauty: Securing the Silver Spend Boomer Beauty Mature consumers are a growing demographic with substantial spending power, embracing younger lifestyles and thinking differently about ageing – with significant implications for the beauty industry. Stylus looks at new products, new brands and new ways of advertising to the boomer generation, suggesting profitable directions for the future.
Beauty
Skincare
23 Apr 2015
About Stylus Terms & Conditions Careers Contact Us

Updated
Related
 ©  PANTONE®TPX
 COATED
 RAL
 RGB
 HEX
 NCS