We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 25 Jun 2018

World Perfumery Congress: A Fragrant World Tour

Extra
Scent experiment with different types of wood

A new fragrance portfolio launched at the World Perfumery Congress in Nice on June 5 documents global scents in a move to elevate storytelling around perfume creation, refine knowledge of local markets, and explore artistic exchanges across mediums.

The Olfactive Travel Portfolio is a collaboration between German flavour and fragrance giant Symrise and French olfactory magazine Nez. Documenting each stage on Instagram via #AWorldTourThroughScent, at least one Symrise perfumer, one Nez journalist and one photographer from the Tendance Floue agency were assigned to 11 global locations over four months.

From their various angles of expertise, they responded collectively to smells on-site, detailing and deconstructing impactful olfactory experiences, celebrating the heritage of local and mundane smells, and raising awareness around the sustainability of certain indigenous ingredients. Sites included a flower market in Madurai, India; a sawmill in North Carolina in the US; and shipping ports in Dubai, UAE.  

“Our passion is to combine the sensorial with the beneficial, to challenge boundaries and to understand the intrinsic connections we, as human beings, have with fragrance,” said Achim Daub, Symrise’s global president of scent and care. “The unexpected fragrances, visuals and words created during A World Tour Through Scent are a direct reflection of the participants’ experience and show a vibrant part of all our lives through a truly unique and authentic lens. They are sometimes provocative, frequently artistic, but always a mirror of our collective human experience.”

For more exploratory fragrance concepts that redefine our understanding and expectations of scent, see Exploring Scent Communication and Experimental Scent Summit 2018

related reports
More
PANTONE®TPX
COATED
RAL
RGB
HEX
NCS