Levi’s New Music Platform
International denim brand Levi’s has launched Levi’s Music América Latina – a platform that marries creative music content, cultural news, references and inspiration for the whole of the Latin America region.
Totally interactive, it allows users to choose content and access Levi’s Music Radio, broadcasting exclusive shows 24 hours a day.
As a collaborative platform with specially appointed bloggers acting as international correspondents, this is a great way for Levi’s fans to interact with the brand in a way that does not feel overtly branded. Latin American music fans can also interact with events and launches and send messages. Photos, videos and podcasts are also available for immediate download.