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Google Goes Medical with Temperature-Tracking Earphones
Google Goes Medical with Temperature-Tracking Earphones Health-Tracking Earphones Seventy-five per cent of Americans think that technology is important to health management (Accenture, 2018). Google thinks so too, as it patented a pair of "In-Ear Health Monitoring" earphones in July. By using a reward system to encourage daily readings, Google hopes to tackle global health concerns, one wearer at a time.
Consumer Lifestyle
Science & Technology
14 Aug 2018
This Mountain-Top Archive Pop-Up Draws Adventurous Spirits
This Mountain-Top Archive Pop-Up Draws Adventurous Spirits The North Face’s Remote Pop-Up American outerwear brand The North Face's latest pop-up store sat at an altitude of 2,100m in Val San Nicolò in the Italian Alps, and was reachable only by foot. Consumers had to complete a two-hour hike to get to the space, where they could view coveted one-off pieces.
Retail
Store Concepts
07 Aug 2018
Democratised Design: Putting Consumers in Control
Democratised Design: Putting Consumers in Control Custom Design: Consumers in Control No longer reserved for the luxury market, developments in data capturing, 3D printing, robotic manufacturing and artificial intelligence are bringing personalisation to the masses. Brands are becoming creative partners in the collaborative design process of products tailored to unique tastes, needs and lifestyles, while an on-demand approach offers innovation-driven sustainability.
Product Design
Art & Design
27 Jul 2018
Future of Sneaker Drops: Nike Digitises Queueing Ritual
Future of Sneaker Drops: Nike Digitises Queueing Ritual Nike: Digi-Queue for Sneakerheads Waiting in line for limited-edition sneakers is ingrained in sneakerhead culture. However, not every enthusiast is in the city of the drop, or has the time to physically queue. Nike Korea has tackled this challenge by transferring the ritual to the digital realm – making it a global happening.
Retail
Digital Commerce
02 Jul 2018
Why Every Business Needs AI: Key Insights From CogX
Why Every Business Needs AI: Key Insights From CogX Why Every Business Needs AI "Artificial intelligence [AI] is a business opportunity, not a technology matter," said Akshaya Bhargava, executive chairman of investment insights firm Bridgeweave, at the CogX Festival in London (June 11-12). Speakers throughout the event were keen to prove him right, and highlight the need for every brand to be working with AI to supercharge their processes.
Media & Marketing
Digital Culture
15 Jun 2018
Monetising Social Media 2018: 5 Trends to Watch
Monetising Social Media 2018: 5 Trends to Watch Monetising Social Media: 5 Trends Social media is an essential space for product inspiration and brand engagement, but it has yet to fulfil its potential as an all-purpose storefront, particularly in the West. Stylus highlights how brands are closing the gap between inspiration and action to drive sales on social forums.
Retail
Digital Commerce
14 Jun 2018
Retro Reboot: Nostalgia's Role in Hospitality & Travel
Retro Reboot: Nostalgia's Role in Hospitality & Travel Retro Reboot Nostalgia can create deeper connections between consumers and the spaces and activities they participate in whilst travelling. Hospitality brands are looking back to the heydays of travel to inspire interior design and marketing campaigns, tapping into memories to revitalise iconic destinations that have fallen out of fashion.
Food, Beverage & Hospitality
Travel
13 Jun 2018
Outdoor Lifestyle 2019: Product Inspiration
Outdoor Lifestyle 2019: Product Inspiration Outdoor 2019: Product Inspiration As explored in our Active Lives Macro Trend reporting, consumers are moving outside in search of exhilarating physical experiences. This presents a huge new commercial opportunity for brands to adapt outdoor product to the winter climate and capitalise on adventurous consumers all year round. Our A/W 19/20 Design Direction Essence highlights the mindset and aesthetics within these trends, guiding product that both encourages outdoor activity and honours the majesty of the natural world.
Product Design
Art & Design
08 Jun 2018
Intersport’s Tech-Led Beijing Store
Intersport’s Tech-Led Beijing Store Intersport’s Tech-Led Beijing Store Swiss sporting goods retailer Intersport has partnered with Chinese e-commerce giant Alibaba’s Tmall on a co-branded concept store in Beijing capturing online and offline shopping experiences.
Retail
Store Concepts
04 Jun 2018
Virgin Fitness Class Features CPR Training
Virgin Fitness Class Features CPR Training Fitness Class Features CPR Training Virgin Active has launched a new fitness class for its gym members in Thailand called CPRobic, which combines cardiopulmonary resuscitation (CPR) training with an intensive workout.
Consumer Lifestyle
Health & Wellness
30 May 2018
Wristband Tracks Body Composition
Wristband Tracks Body Composition Wristband Tracks Body Composition US start-up Aura Devices has designed the Aura Band – a next-gen fitness tracker that can track users' body composition, as well as their activity and heart rate.
Consumer Lifestyle
Health & Wellness
29 May 2018
Recess Launches Portable Active Beauty
Recess Launches Portable Active Beauty Recess: Portable Active Beauty New US personal care start-up Recess is tapping into demand for on-the-go beauty solutions in the active category by tackling a pet peeve among gym-goers: queuing up for showers.
Beauty
Skincare
22 May 2018
Puma x MIT: Biodesign for Sports Products
Puma x MIT: Biodesign for Sports Products Biodesign for Sports Products A research project led by Puma and the MIT Design Lab in the US explores how biological design could be used to produce the next generation of sports apparel, footwear and wearables. It investigates how living materials such as algae or bacteria can respond in real time to enhance the performance of both products and athletes.
Colour & Materials
Materials
22 May 2018
A Budding Opportunity
A Budding Opportunity A Budding Opportunity As legalisation sweeps across North America and beyond, cannabis is expected to become a $57bn opportunity over the next decade. Once demonised but increasingly becoming normalised, this powerful plant delivers a spectrum of effects with appeal across consumer demographics, attitudes and needs – and the potential for significant cross-industry impact.
Consumer Lifestyle
Consumer Attitudes
21 May 2018
Elevate 2018: Future of Fitness
Elevate 2018: Future of Fitness Elevate 2018: Future of Fitness This year's Elevate 2018 (London, May 9-10) – a cross-sector event dedicated to exercise, health and performance – showcased the key products and services set to impact the fitness industry in the future. We reveal the highlights.
Consumer Lifestyle
Health & Wellness
16 May 2018
BrewDog Launches Cycle Club
BrewDog Launches Cycle Club BrewDog Launches Cycle Club Scottish craft beer brand BrewDog has launched its own global cycle clubs through San Francisco-based fitness app Strava.
Food, Beverage & Hospitality
Food & Beverage
11 May 2018
Retail Design Expo 2018: Slow Retail
Retail Design Expo 2018: Slow Retail Retail Design Expo '18: Slow Retail New retail and brand spaces are promoting a sense of wonder and exploration, drawing inspiration from exhibition design and showrooms. All this – and much more – was on the agenda at London’s Retail Design Expo (May 2-3). We sum up the highlights.
Retail
Store Concepts
10 May 2018
AR Urban Exploration Race
AR Urban Exploration Race AR Urban Exploration Race Asian sports events consultancy Exceed and Australian experiential agency Lightweave have organised District – an urban exploration race that combines augmented reality (AR) and location-based technologies.
Consumer Lifestyle
Leisure
09 May 2018
Red Bull Opens E-Sports Bar In London
Red Bull Opens E-Sports Bar In London Red Bull Opens London E-Sports Bar Red Bull has opened an underground e-sports bar and events space in east London, complete with the latest gaming technology.
Food, Beverage & Hospitality
Hospitality & Service
08 May 2018
Sports Beauty Steps Up
Sports Beauty Steps Up Sports Beauty Steps Up With the fitness beauty market booming, products are becoming smarter and more targeted. Stylus explores what active consumers want from today’s sports-related cosmetics, hair products and bodycare, and how the most successful brands are responding.
Beauty
Skincare
07 May 2018
Active Fun: AR Run App Encourages Shopping
Active Fun: AR Run App Encourages Shopping Run to Shop: App Promotes Outdoors US athletic wear brand Outdoor Voices’ augmented reality (AR) shopping app experience promoted a spirit of outdoor adventure among its customers. The digital initiative, which used the same technology as Pokémon Go, encouraged consumers to run or walk along outdoor trails in order to purchase running shoes and apparel ahead of their official release.
Retail
Digital Commerce
03 May 2018
Video Summary: Active Lives
Video Summary: Active Lives Video Summary Are you ready to challenge yourself as a brand? In this video we give you a taste of what Active Lives has to offer. Our editors Kate Johnson, Dewi Pinatih and Christian Ward guide you through our key disruptive case studies and offer their insights on how your brand can benefit. The world of Active Lives is a landscape of big, bold commercial opportunities. And you need to be ready to seize them. So why not dive in?
Stylus
Stylus
01 May 2018
Fuelling Fast-Paced Lifestyles
Fuelling Fast-Paced Lifestyles Fuelling Fast-Paced Lifestyles We're witnessing a powerful shift in behaviour – away from softer wellbeing activities and towards more edgy, hardcore pastimes that test endurance limits, sharpen performance and bring digitally distracted consumers back to the physical. Brands must support this hunt for intensity to remain relevant, and we share the key strategies to achieve this.
Consumer Lifestyle
Insight & Innovation
01 May 2018
360 Sports Nutrition
360 Sports Nutrition 360 Sports Nutrition As sports nutrition becomes ever more specialised and its consumer base increasingly broad, active brands are honing their messaging to target key communities – from cult fitness enthusiasts to vegan consumers and e-sports players. Ingredients such as cannabis and alcohol drive innovative and edgy product development to fuel the new sports consumer.
Food, Beverage & Hospitality
Food & Beverage
01 May 2018
Invigorating Brand Values
Invigorating Brand Values Invigorating Brand Values Smart activewear, fitness and beauty businesses are increasingly turning dynamic and progressive engagement strategies into key pillars of their brand offers. From entertainment-based collaborations to educating the community, we look at who’s getting it right and highlight the commercial benefits of this more experience-driven and altruistic approach.
Fashion
Insight & Innovation
01 May 2018
Designing Amplified Experiences
Designing Amplified Experiences Designing Amplified Experiences Fusing exercise and entertainment, cutting-edge technology is shifting views on what it means to be active. High-performance product design grants superhuman powers to people of all abilities, while stadium architecture switches gear to suit the cities of the future. We demonstrate how to banish boredom for the competitive consumer seeking thrilling experiences. 
Product Design
Art & Design
01 May 2018
Activated Materials
Activated Materials Activated Materials The active sector drives material innovation that inspires applications in many other markets – from performance-enhancing options that sense, adapt and react to changes in the body, to super-strength surfaces revolutionising sports equipment. We round up the most extraordinary material developments and progressive products and spaces influencing the fitness industry.
Colour & Materials
Materials
01 May 2018
Retail’s Spirit of Adventure
Retail’s Spirit of Adventure Retail’s Spirit of Adventure The influence of sports and active lifestyles has the potential to transform and reinvigorate retail. From extreme challenges to community hubs and competitive socialising, we explore how the retail experience is being recalibrated through a spirit of active adventure that builds and reinforces consumer trust and loyalty.
Retail
Insight & Innovation
01 May 2018
Lessons From Sports Marketing
Lessons From Sports Marketing Lessons From Sports Marketing No industry is adapting faster and more successfully to tech-driven shifts in consumer behaviour than sports. Passive, linear television viewing has given way to a demand for participatory and interactive experiences, accessible anytime, across fragmented platforms. Sports brands have met these challenges by seizing on the key engagement opportunities they offer – opportunities that brands in any industry can take advantage of.
Media & Marketing
Insight & Innovation
01 May 2018
Travel’s New Explorers
Travel’s New Explorers Travel’s New Explorers Active travel is about tapping into a sense of excitement, with consumers wanting to immerse themselves and engage in new surroundings. Emerging demographics are entering the world of adventure tourism, helping to push it beyond adrenaline-fuelled pursuits and into experience-led travel – from diverse walking tours and runs in the wilderness, to authentic active encounters with locals.
Food, Beverage & Hospitality
Travel
01 May 2018
Letter from the Editor: Edition 004
Letter from the Editor: Edition 004 Letter from the Editor: Edition 004 We’re feeling suitably lively as spring emerges, (however sporadically). Over the last few months, our team has been energetically creating our new Macro Trend: Active Lives – which we’re excited to publish tomorrow.
Trend Reports
Consumer Attitudes
30 Apr 2018
Adidas Creates 27,000 Personalised Marathon Videos
Adidas Creates 27,000 Personalised Marathon Videos Adidas' Custom Marathon Videos To celebrate its 30-year partnership with the Boston Athletic Association (BAA), Adidas took its 'Here to Create Legends' campaign to the Boston Marathon. Using runners' performance data, the sportswear giant turned the event into a content creation engine to surface personal experiences.
Media & Marketing
Advertising & Branding
27 Apr 2018
Sysomos Summit: Social Media Trends
Sysomos Summit: Social Media Trends Sysomos Summit: Social Media Trends Social media analytics firm Sysomos hosted a one-day conference in London on April 24, which explored how brands can turn social media data into actionable insights.
Media & Marketing
Advertising & Branding
26 Apr 2018
Somewear's Pocket-Sized Global Hotspot Device
Somewear's Pocket-Sized Global Hotspot Device Pocket-Sized Global Hotspot US tech firm Somewear Labs has launched a crowdfunding campaign on Kickstarter for the Somewear Global Hotspot – an adventure-tech product that connects your smartphone directly to satellite networks, giving 100% global network coverage wherever you are in the world.
Consumer Lifestyle
Science & Technology
11 Apr 2018
Milk Makeup Launches Stick Serum
Milk Makeup Launches Stick Serum Milk Makeup's New Stick Serum Edgy New York skincare and colour cosmetics brand Milk Make-Up is tapping into demand for fast, on-the-go beauty solutions by creating a stick serum that is easy to apply.
Beauty
Skincare
10 Apr 2018
Colour Direction: Evolving Ultra Violet
Colour Direction: Evolving Ultra Violet Colour Direction: Ultra Violet This report tracks the evolution of purple, including a focus on practical applications of Pantone’s Colour of the Year, Ultra Violet. We highlight its rising popularity and significance within the creative industries, focusing on fashion, beauty, automotive, packaging, consumer electronics and interior spaces.
Colour & Materials
Colour
10 Apr 2018
Welltodo Trends Forum: Five Key Wellness Trends
Welltodo Trends Forum: Five Key Wellness Trends Five Key Wellness Trends Wellness has evolved from a niche lifestyle choice into a mainstream, hyper-marketed commodity worth more than $3.7tn (Global Wellness Industry Trend Report, 2018). At the Welltodo trends forum (London, March 27), influential industry figures shared the five key trends that will impact the global wellness sector over the next year.
Consumer Lifestyle
Health & Wellness
04 Apr 2018
Adventure Branding: Land Rover Creates Outdoor Phone
Adventure Branding: Land Rover Creates Outdoor Phone Adventure Branding: Outdoor Phone Land Rover has extended its signature outdoor branding beyond vehicles with the launch of Explore, a rugged mobile phone aimed at the adventurous consumer.
Product Design
Consumer Electronics
26 Mar 2018
Wearable Technology Show 2018
Wearable Technology Show 2018 Wearable Technology Show 2018 Tech companies at this year's Wearable Technology Show in London unveiled the latest wearables and smart textiles, with health and fitness devices dominating the show. We highlight the key products set to influence our future and widen wearable tech's appeal.
Consumer Lifestyle
Science & Technology
26 Mar 2018
Geneva Intl. Motor Show 2018
Geneva Intl. Motor Show 2018 Geneva Intl. Motor Show 2018 The Geneva Motor Show revealed how car manufacturers are preparing for a boom in electric driving, while concepts anticipated a future in which wellness, augmented reality, autonomous ride-sharing and flying vehicles all have a part to play. We report on the most innovative releases, along with the latest developments in colour, material and trim.
Product Design
Transport
22 Mar 2018
Elan Skis’ Virtual Skiing Coach
Elan Skis’ Virtual Skiing Coach Elan Skis’ Virtual Skiing Coach Slovenia-based ski manufacturer Elan Skis has created the Smart Ski Concept, a system that evaluates skiing movements and helps improve technique – like a virtual skiing coach.
Consumer Lifestyle
Science & Technology
19 Mar 2018
The Future of Gaming: Esports Activate 2018
The Future of Gaming: Esports Activate 2018 The Future of E-Sports At the inaugural Esports Activate showcase in New York on March 6, panellists and presenters gathered to discuss the brands, technologies and tastemakers shaping the future of competitive video gaming. With global e-sports revenue expected to hit $905.6m in 2018 (Newzoo, 2017), the time is now for creative brands to move into this burgeoning market.
Media & Marketing
Digital Culture
16 Mar 2018
Members-Only Medical Spa
Members-Only Medical Spa Members-Only Medical Spa London members club The Arts Club is collaborating with German spa group Lanserhof to open a 'medical gym' at its Dover Street Market club in Mayfair.
Food, Beverage & Hospitality
Health & Wellness
14 Mar 2018
Amager Resource Center: Urban Ski Slope on Waste Plant
Amager Resource Center: Urban Ski Slope on Waste Plant Urban Ski Slope on Waste Plant From autumn 2018, Copenhagen's waste-to-energy plant Amager Resource Center (ARC) will include a year-round artificial rooftop ski slope, a hiking hill and a climbing wall for local residents.
Consumer Lifestyle
Leisure
12 Mar 2018
Geo-Smart Drop: Snapchat X Nike
Geo-Smart Drop: Snapchat X Nike Geo-Smart Drop: Snapchat X Nike Sneaker giant Nike has collaborated on a geo-smart online flash sale hosted on Snapchat, considered Gen Z’s favourite social media app.
Retail
Digital Commerce
05 Mar 2018
2018 Olympics: Payment-Embedded Merchandise
2018 Olympics: Payment-Embedded Merchandise Payment-Embedded Merchandise Multinational corporation Visa has created a range of gloves, stickers and commemorative pins embedded with payment technology to enable fast, contactless transactions at the 2018 Winter Olympics in Pyeongchang, South Korea.
Product Design
Art & Design
20 Feb 2018
Patagonia Links Would-Be Activists to Grassroots Groups
Patagonia Links Would-Be Activists to Grassroots Groups Patagonia's Activism Platform Reinforcing its reputation as a bold activist brand, California-based outdoor apparel label Patagonia has launched Patagonia Action Works, a micro-site that connects consumers with grassroots environmental organisations and helps them donate, volunteer or otherwise get involved.
Retail
Advertising & Branding
19 Feb 2018
High-Performance Yarns for Innovative Materials
High-Performance Yarns for Innovative Materials Innovative High-Performance Yarns International scientists and researchers are exploiting the capabilities of nanofibres and nanotechnology to produce a new generation of high-performance yarns for clothing and protective armour.
Colour & Materials
Science & Technology
16 Feb 2018
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