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Somewear's Pocket-Sized Global Hotspot Device
Somewear's Pocket-Sized Global Hotspot Device Pocket-Sized Global Hotspot US tech firm Somewear Labs has launched a crowdfunding campaign on Kickstarter for the Somewear Global Hotspot – an adventure-tech product that connects your smartphone directly to satellite networks, giving 100% global network coverage wherever you are in the world.
Consumer Lifestyle
Science & Technology
11 Apr 2018
Colour Direction: Evolving Ultra Violet
Colour Direction: Evolving Ultra Violet Colour Direction: Ultra Violet This report tracks the evolution of purple, including a focus on practical applications of Pantone’s Colour of the Year, Ultra Violet. We highlight its rising popularity and significance within the creative industries, focusing on fashion, beauty, automotive, packaging, consumer electronics and interior spaces.
Colour & Materials
Colour
10 Apr 2018
Welltodo Trends Forum: Five Key Wellness Trends
Welltodo Trends Forum: Five Key Wellness Trends Five Key Wellness Trends Wellness has evolved from a niche lifestyle choice into a mainstream, hyper-marketed commodity worth more than $3.7tn (Global Wellness Industry Trend Report, 2018). At the Welltodo trends forum (London, March 27), influential industry figures shared the five key trends that will impact the global wellness sector over the next year.
Consumer Lifestyle
Health & Wellness
04 Apr 2018
Adventure Branding: Land Rover Creates Outdoor Phone
Adventure Branding: Land Rover Creates Outdoor Phone Adventure Branding: Outdoor Phone Land Rover has extended its signature outdoor branding beyond vehicles with the launch of Explore, a rugged mobile phone aimed at the adventurous consumer.
Product Design
Consumer Electronics
26 Mar 2018
Wearable Technology Show 2018
Wearable Technology Show 2018 Wearable Technology Show 2018 Tech companies at this year's Wearable Technology Show in London unveiled the latest wearables and smart textiles, with health and fitness devices dominating the show. We highlight the key products set to influence our future and widen wearable tech's appeal.
Consumer Lifestyle
Science & Technology
26 Mar 2018
Geneva Intl. Motor Show 2018
Geneva Intl. Motor Show 2018 Geneva Intl. Motor Show 2018 The Geneva Motor Show revealed how car manufacturers are preparing for a boom in electric driving, while concepts anticipated a future in which wellness, augmented reality, autonomous ride-sharing and flying vehicles all have a part to play. We report on the most innovative releases, along with the latest developments in colour, material and trim.
Product Design
Transport
22 Mar 2018
Elan Skis’ Virtual Skiing Coach
Elan Skis’ Virtual Skiing Coach Elan Skis’ Virtual Skiing Coach Slovenia-based ski manufacturer Elan Skis has created the Smart Ski Concept, a system that evaluates skiing movements and helps improve technique – like a virtual skiing coach.
Consumer Lifestyle
Science & Technology
19 Mar 2018
The Future of Gaming: Esports Activate 2018
The Future of Gaming: Esports Activate 2018 The Future of E-Sports At the inaugural Esports Activate showcase in New York on March 6, panellists and presenters gathered to discuss the brands, technologies and tastemakers shaping the future of competitive video gaming. With global e-sports revenue expected to hit $905.6m in 2018 (Newzoo, 2017), the time is now for creative brands to move into this burgeoning market.
Media & Marketing
Digital Culture
16 Mar 2018
Members-Only Medical Spa
Members-Only Medical Spa Members-Only Medical Spa London members club The Arts Club is collaborating with German spa group Lanserhof to open a 'medical gym' at its Dover Street Market club in Mayfair.
Food, Beverage & Hospitality
Health & Wellness
14 Mar 2018
Amager Resource Center: Urban Ski Slope on Waste Plant
Amager Resource Center: Urban Ski Slope on Waste Plant Urban Ski Slope on Waste Plant From autumn 2018, Copenhagen's waste-to-energy plant Amager Resource Center (ARC) will include a year-round artificial rooftop ski slope, a hiking hill and a climbing wall for local residents.
Consumer Lifestyle
Leisure
12 Mar 2018
Geo-Smart Drop: Snapchat X Nike
Geo-Smart Drop: Snapchat X Nike Geo-Smart Drop: Snapchat X Nike Sneaker giant Nike has collaborated on a geo-smart online flash sale hosted on Snapchat, considered Gen Z’s favourite social media app.
Retail
Digital Commerce
05 Mar 2018
2018 Olympics: Payment-Embedded Merchandise
2018 Olympics: Payment-Embedded Merchandise Payment-Embedded Merchandise Multinational corporation Visa has created a range of gloves, stickers and commemorative pins embedded with payment technology to enable fast, contactless transactions at the 2018 Winter Olympics in Pyeongchang, South Korea.
Product Design
Art & Design
20 Feb 2018
Patagonia Links Would-Be Activists to Grassroots Groups
Patagonia Links Would-Be Activists to Grassroots Groups Patagonia's Activism Platform Reinforcing its reputation as a bold activist brand, California-based outdoor apparel label Patagonia has launched Patagonia Action Works, a micro-site that connects consumers with grassroots environmental organisations and helps them donate, volunteer or otherwise get involved.
Retail
Advertising & Branding
19 Feb 2018
High-Performance Yarns for Innovative Materials
High-Performance Yarns for Innovative Materials Innovative High-Performance Yarns International scientists and researchers are exploiting the capabilities of nanofibres and nanotechnology to produce a new generation of high-performance yarns for clothing and protective armour.
Colour & Materials
Science & Technology
16 Feb 2018
Tourism’s Hot Topics: The New York Times Travel Show 2018
Tourism’s Hot Topics: The New York Times Travel Show 2018 Tourism’s Hot Topics Travel experts convened at the New York Times Travel Show, held January 26-28 in NYC, to hear leading hospitality companies discuss top-of-mind industry concerns. Stylus rounds up the highlights – from today’s key demographics, including myriad family types, to travellers’ growing interest in adventurous learning, and vital issues like over-tourism and gender equality.
Food, Beverage & Hospitality
Travel
14 Feb 2018
10 Tech Trends to Watch in 2018
10 Tech Trends to Watch in 2018 10 Tech Trends to Watch in 2018 We pinpoint the 10 tech trends set to improve consumers' lives and transform industries over the coming year.
Consumer Lifestyle
Science & Technology
09 Feb 2018
ISPO Munich 2018
ISPO Munich 2018 ISPO Munich 2018 The latest trends and innovations in sportswear and sports goods were on show at this year's ISPO fair in Munich (January 28-31). From biodegradable and recyclable clothing to ultra-lightweight camping equipment and customisable footwear, this report highlights the groundbreaking technical material developments that emerged at the event.
Colour & Materials
Highlights
08 Feb 2018
Outdoor Retailer & Snow Show 2018
Outdoor Retailer & Snow Show 2018 Outdoor Retailer Show 2018 The annual Outdoor Retailer & Snow Show was held in Denver, Colorado this year (January 25-28). The show moved from its 20-year home in Utah’s Salt Lake City to protest the state’s support of selling off local public lands under Trump’s administration – ultimately leading to an expanded show of 1,000 exhibitors. Stylus highlights the key innovations and material directions from the show.
Colour & Materials
Materials
07 Feb 2018
Super Bowl 2018: Meta Advertising
Super Bowl 2018: Meta Advertising Super Bowl 2018: Meta Advertising Thirty-second ad slots during this year's NFL Super Bowl broadcast (February 4) come with $5m price tags. Many brands are joining the annual advertising extravaganza with self-aware mega-spots full of stars, befitting the price of entry, while some are looking to digital alternatives to get their share of the attention at a lower cost.
Media & Marketing
Advertising & Branding
02 Feb 2018
North American International Auto Show 2018
North American International Auto Show 2018 North American Int. Auto Show 2018 Human-centric interiors, voice activation and haptic controls were among the highly innovative launches at a car show that was otherwise shrouded in tradition. The Detroit show is a shadow of its former, pre-2008-recession self, however US carmakers still support the show by using the event as a platform to unveil new models. 
Product Design
Transport
02 Feb 2018
Retail City Guide: New York, February 2018
Retail City Guide: New York, February 2018 Retail City Guide: NYC, Feb 2018 Our monthly New York round-up includes new tech and beauty stores that entice customers with experiential activities, a food-service/retail crossover that sells the plates diners eat from, and hospitality’s push towards the centre of Brooklyn. Meanwhile, new exhibitions highlight the topical issue of women’s empowerment.
Retail
Retail City Guides
01 Feb 2018
Walkoo: App Supports Urbanites
Walkoo: App Supports Urbanites Walkoo: App Supports Urbanites French start-up Walkoo is developing an app to encourage urbanites to slow down and explore their city on foot.
Consumer Lifestyle
Consumer Attitudes
29 Jan 2018
Gifting Update: Visual Trends
Gifting Update: Visual Trends Gifting Update: Visual Trends The gifting sector is becoming increasingly diverse as brands and designers target divergent consumer lifestyles and aesthetic tastes. Exaggerated applications of colour, texture, form and pattern offer daring visual directions with individualistic appeal. From stationery to tabletop, we identify emerging visual trends to update gifting inspiration.
Product Design
Art & Design
12 Jan 2018
Equinox Fitness Enters Luxury Fashion Market
Equinox Fitness Enters Luxury Fashion Market Equinox Enters Luxury Fashion US fitness giant Equinox has launched a unique luxury fashion collection that commemorates activists, pioneers and ground-breaking influencers from a variety of fields. 
Fashion
Womenswear
12 Jan 2018
State of Media: The Fan-First Revolution
State of Media: The Fan-First Revolution State of Media For media and entertainment brands, content has long been king. But the transformation of the TV, film, music and publishing landscape by technology means that now, the customer – the fan – is king. Media companies may think they’re operating in this way, but the reality is that few are really grasping the opportunities for commercial success that a truly fan-focused consumer strategy can bring.
Media & Marketing
Media & Entertainment
11 Jan 2018
Nike Flagship 2019: VIP Status for NikePlus Members
Nike Flagship 2019: VIP Status for NikePlus Members Nike Flagship 2019: Service Retail Nike’s new flagship store, scheduled to open in New York in early 2019, will offer a concierge VIP experience to NikePlus members.
Retail
Store Concepts
04 Jan 2018
2018: Look Ahead – Consumer Lifestyle
2018: Look Ahead – Consumer Lifestyle 2018: Consumer Lifestyle 2018 is going to be a year of extreme consumer needs. The dawn of the extreme economy – where consumers prioritise high-risk activities – will open up radical, previously untapped behaviours for brands to engage with. We'll see people embrace the unknown dark sides of their personalities and form influential new tribes, including 'urban surfers'.
Consumer Lifestyle
Insight & Innovation
Updated 04 Dec 2017
2018: Look Ahead – Retail
2018: Look Ahead – Retail 2018: Retail 2017 was a rollercoaster of retail upheaval – with major sea changes in the form of live commerce, communal digital, empathetic engagement and dexterous physical formats. For 2018, anticipate a shift towards softer selling techniques, emotion-attuned engagement, and luxury built on the satisfaction of endurance.
Retail
Insight & Innovation
Updated 04 Dec 2017
FPC: Gym for Expectant Mothers
FPC: Gym for Expectant Mothers FPC: Gym for Expectant Mothers FPC is a New York-based gym that offers specially designed, high-intensity workouts for pregnant women.
Consumer Lifestyle
Health & Wellness
18 Dec 2017
Battle of the Brands: Rethinking Femininity
Battle of the Brands: Rethinking Femininity Brand Battle: Rethinking Femininity To see out the year, we’re looking back at some of 2017’s most impactful marketing campaigns. And, because we can, we’re pitching brand competitors against one another to see who did it best. Our second set of competitors are US beauty giant Avon and Japanese luxury skincare brand SK-II. 
Media & Marketing
Advertising & Branding
12 Dec 2017
Extra Butter: Sneakerhead Store for Movie Fans
Extra Butter: Sneakerhead Store for Movie Fans Sneakerhead Store for Movie Fans A remodelling of one of New York’s best-known sneakerhead stores creates an immersive experience for shoppers based on a cinema theme.
Retail
Architecture & Spaces
11 Dec 2017
Chinese Consumers in Flux
Chinese Consumers in Flux Chinese Consumers in Flux Chinese consumers' values and behaviours are changing due to their greater disposable income, with one-size-fits-all strategies no longer applying to this huge, diverse market, according to a November 2017 report from global management consultancy McKinsey.
Consumer Lifestyle
Consumer Attitudes
11 Dec 2017
Converse’s Climate-Proof Collection
Converse’s Climate-Proof Collection Converse’s Climate-Proof Collection Converse has become the latest brand to create a collection of climate-proof apparel and footwear.
Fashion
Footwear
07 Dec 2017
Retail Wearables: Engagement Innovations & Core Strategies
Retail Wearables: Engagement Innovations & Core Strategies Retail Wearables: Vital Innovations Wearable tech has the potential to unlock numerous engagement opportunities, from the discreet, service-boosting and even matchmaking power of in-ear AI assistants to connected clothing with customisable command settings. Smart brands are already investing in its ability to supercharge everything from staff efficiency to emotional rapport with consumers. 
Retail
Digital Commerce
10 Nov 2017
Evolving Landscapes: Colour
Evolving Landscapes: Colour Evolving Landscapes: Colour Designers are using water as a visual language to highlight the damaging effects of climate change. A clean, modernist theme with a calming aesthetic develops to provide a sense of stability amid these overpowering shifts.

The rarely seen, yet rapidly changing glacial landscapes are being documented and portrayed in unique ways to raise global awareness. New surface treatments and finishes develop, based on the look of melting arctic vistas and nature’s ever-evolving colour gradients.

A cool and watery palette of Delft Blue, Polar Ice and ultra-pale Glacier is complemented by translucent tints of Aqua Green and Pink Sand drawn from the sky. Synthetic Ultramarine provides a vivid accent against True Black and White Cloud, while Pebble softens cold, hard metallic tones of mirror-shine Chrome, Gallium and Slate Lustre.

For materials directions relating to this theme, see Evolving Landscapes: Materials from our Materials Focus 2019/20.
Colour & Materials
Colour Spectrum A/W 2019/20
07 Nov 2017
Making Brands Indispensable: Incite 2017
Making Brands Indispensable: Incite 2017 Making Brands Indispensable At the Incite Brand Marketing Summit in New York, marketers from brands including KFC, American Express, Chobani and Under Armour discussed how they're winning audiences' attention. Themes included 'branded everything' (colonising new places and spaces), content that solves consumer problems, supercharging creative testing, and doubling down on brand values.
Media & Marketing
Advertising & Branding
02 Nov 2017
WeWork Opens Branded Gym
WeWork Opens Branded Gym WeWork Opens Branded Gym US-based co-working company WeWork has opened a gym at its Financial District office space at 85 Broad Street in Manhattan.
Food, Beverage & Hospitality
Hospitality & Service
01 Nov 2017
Barneys ‘The Drop’ Taps Streetwear Scene
Barneys ‘The Drop’ Taps Streetwear Scene Barneys ‘The Drop’ Taps Streetwear Tapping into the booming streetwear market (see our Spotlight Trend Sneakerheads Unboxed), American department store Barneys hosted a two-day retail experience in its Madison Avenue flagship in New York (October 28-29). ‘The Drop’ played into the sector’s complex shopping rituals, which are anchored around creating scarcity to generate buzz.
Retail
Store Concepts
30 Oct 2017
Studio: Motivational Fitness App
Studio: Motivational Fitness App Studio: Motivational Fitness App New York-based start-up Studio has created an app that allows people to follow treadmill running classes by famous instructors without having to leave their home.
Consumer Lifestyle
Health & Wellness
30 Oct 2017
Unravelling the Culture & Community
Unravelling the Culture & Community Unravelling the Culture & Community We highlight the key consumers and influencers keeping the sneakerhead spirit alive and more relevant than ever. From new territory players and crucial female consumers to style tribes and old-school pioneers, there are lucrative lessons to be learnt from this thriving community-based scene.
Consumer Lifestyle
Consumer Attitudes
25 Oct 2017
Cracking the Product Code
Cracking the Product Code Cracking the Product Code Sneakerhead product sales are booming – so what are the main players doing right? From rewriting the luxury rule book to mastering the nostalgic rewind, we reveal the keys to success – delivered in commercial takeaways transferrable to a breadth of industries.
Fashion
Insight & Innovation
25 Oct 2017
Brands Harnessing the Hype
Brands Harnessing the Hype Brands Harnessing the Hype Driven by entrepreneurial devotees as keen to resell their goods as keep them, the sneaker market is thriving. Key opportunities for capitalising on the hype involve safe trading tools, ‘care commerce’ services, ‘earned' engagement, grassroots retailing, and spaces paying homage to the culture.
Retail
Digital Commerce
25 Oct 2017
Sneakerheads Unboxed
Sneakerheads Unboxed Sneakerheads Unboxed Across three key reports, Sneakerheads Unboxed divulges how to decipher and monetise the lucrative yet complex world of sneaker culture – illuminating the new and emergent tribal behaviours, product design codes and engagement tactics needed to capitalise on the genre most successfully. 
Trend Reports
Overview
25 Oct 2017
Global Food Trends 2017/18: Anuga
Global Food Trends 2017/18: Anuga Global Food Trends 2017/18: Anuga New-age functional foods, playful use of texture and creative meat-based products inspired visitors at this year’s expansive food and drink trade show Anuga, held in Cologne.
Food, Beverage & Hospitality
Food & Beverage
18 Oct 2017
Nissan Creates Sweat-Sensitive Car
Nissan Creates Sweat-Sensitive Car Nissan Creates Sweat-Sensitive Car In a bid to raise awareness of the dangers of driving while dehydrated, Nissan has collaborated with Dutch studio Droog Design on a concept car that responds to perspiration.
Product Design
Art & Design
13 Oct 2017
SoulCycle: Lessons in Cult Branding
SoulCycle: Lessons in Cult Branding SoulCycle: Lessons in Cult Branding Speaking at this year’s edition of the International Retail Design Conference (see our full coverage here), cult US fitness brand SoulCycle discussed strategies for success transferrable to retailers. Acknowledging the shift towards an experientially led economy and the value of ultra-supportive staffing systems, here are its four key guidelines.
Retail
Store Concepts
02 Oct 2017
Première Vision A/W 18/19: Material & Finish
Première Vision A/W 18/19: Material & Finish Première Vision A/W 18/19: Material The trend for nature-inspired design continues with wild floral prints and patterns dominating the show, while comforting, tactile qualities bring warmth to the fashion industry as it looks towards the colder months ahead. We call out the essential material and finish trends for A/W 18/19.
Colour & Materials
Première Vision A/W 18/19
29 Sep 2017
Pause & Pulsate: Commerce for Chameleonic Lifestyles
Pause & Pulsate: Commerce for Chameleonic Lifestyles Pause & Pulsate: Yo-Yo-Era Retail To achieve success, brands must now cater to both the increasing unpredictability of work and family life, and the ‘switch out, trade up, update’ mentality of the sharing economy, with unusually versatile concepts. Covering sophisticated resales, flexi-memberships, citizen-steered rentals and ‘transformational support’, adaptability and personal growth will underpin yo-yo-era retailing. 
Retail
Overview
25 Sep 2017
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