Has science become a dirty word? American parents would rather talk to their kids about drugs than maths or science, according to a recent survey by technology giant Intel. In response, spurred on by economic and political discussions, US organisations are attempting to engage the public with science to shape a future generation. Stylus investigates.

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Stylus’ Paris-based advertising correspondent Mark Tungate, author of Branded Beauty: How Marketing Changed the Way We Look, offers a brief view on some of the directions the advertising world is likely to be taking in 2012.

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Despite continuing financial instability, the past year has seen renewed interest in haute couture, with an influx of contemporary designers revitalising the fiercely traditional discipline. Stylus explores the designers breathing life into the art of couture.

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With a distinctive ‘less is more’ approach and a career spanning 40 years as head of design at consumer electronics manufacturer Braun, German designer Dieter Rams has been hailed as one of the most influential industrial designers of the 20th century. Stylus takes a look at his 10 principles of good design, and highlights the brands and designers playing by the rules.

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As the environments we live in become increasingly urbanised, the city car is one of the key automotive divisions that needs to continually engage consumers year after year. New colourways and limited releases that rely heavily on added extras and special finishes are ideal ways of renewing models. Stylus explores 2012’s new editions, uncovering essential exterior and interior trends.

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Grocery shopping has become an emotionally charged experience, as consumers express their values through food and drink. Shrewd retailers are responding with brand experiences that deliver integrity, inspiration and escapism. Stylus investigates.

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New technologies are enabling the creation of spaces capable of manipulating our senses enough to re-route the balance of our bodies. Potentially as relevant to beauty retailing as it is to combatting jetlag, Stylus investigates how architects are using light and sound to benefit bodies and minds.

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Social media is impacting every industry and changing the way we approach our lives. With more than 1.6 billion tourist visits due in 2012 – accounting for 9% of global GDP – the commercial opportunities of the social web are a hot topic in the global travel industry.

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Stylus analyses the key new launches from this year’s Consumer Electronics Show, and takes a look at how concepts launched in 2011 are manifesting themselves in personal electronics, health, TV, home electronics and automotive technology.

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