24 July
2014
FOLLOW STYLUS
WE ARE
AN INNOVATION RESEARCH & ADVISORY FIRM
We help businesses process global consumer lifestyle, product and engagement insights, stimulating innovation and growth.
WHAT IS STYLUS?
STYLUS IS AN ESSENTIAL RESOURCE FOR PROFESSIONALS IN INNOVATION, STRATEGY AND MARKETING ROLES.
We are the only company that analyses how Consumer Lifestyle trends impact Product Design and across industries.
Consumer Lifestyle
Consumer Lifestyle analysis is concerned with shifting mindsets and behaviours, demographic issues and evolving social frameworks.
Consumer Product
Consumer Product analysis identifies key drivers and inspiration to guide commercial product development.
Consumer Engagement
OUR SERVICES
Innovation is one of the biggest challenges facing businesses today.
We have tailored our services to help you meet that challenge.
(Click on a service below to discover more)
Membership
Membership
Innovation Forums
Innovation Forums
Advisory
Advisory
MEMBERSHIP

Membership enables real-time access to Stylus reports, images and analysis as they are published. It’s an online resource for clients who are looking for the latest research into conceptual and emerging trends globally and across industries, specifically with a view to understanding their impact on, and application to, business.

Our members are supported by a dedicated and highly qualified Client Services team who are able to respond quickly to specific research requirements.


OUR
METHODOLOGY
Stylus reporting and advisory is collated through primary research conducted by and with consultants, industry experts, global opinion leaders and regional intelligence specialists. This research is backed up by findings from key industry events, primary interviews, partnerships with leading research agencies, qualitative research and client collaborations.
Methodology
EIGHT
INNOVATION PLATFORMS
We are unique in our focus on eight core platforms of research, bringing these together to offer a cross-industry viewpoint that is vital to today’s most innovative businesses.

These eight platforms form a filter through which our Analysts pinpoint the most relevant insight and research for our clients – ensuring we always understand our clients’ commercial imperatives:

Innovation Platforms

STYLUS TRENDS -
A MORE COHESIVE APPROACH
Based on our eight innovation platforms, we gather insights, analysis and directions to formulate our proprietary Stylus Trends reporting.

Our reporting is unique in its cross-sector approach, offering our clients a 360, cohesive story that is vital in nurturing innovation, while also offering them the opportunity to deep-dive into particular sectors with dedicated industry analysis and viewpoints.
  • Future Insights: each report sets its findings into a cross-sector context, demonstrating the wider relevance of these findings, the resulting business opportunities and offering provocative insights designed to spark innovation.
  • Trend Adoption Methodology: our Industry Trend reporting tracks a trend's evolution, uncovering the emerging directions, noting the immediate opportunities and outlining future scenarios.
Stylus Trends
 
Consumer & industry forecasts
Creative forecasts
Events analysis
Weekly & monthly reporting
Stylus forums & webinars
 
CONSUMER &
INDUSTRY FORECASTS
MACRO TRENDS:
  • These uncover longer-term patterns in global consumer behaviour and provide key commercial insights and guidance for any consumer-facing business.
INDUSTRY TRENDS:
  • Substantial reports pertinent to specific commercial industry developments that track medium to long-term view insights and innovations across the Consumer Lifestyle, Consumer Product and Consumer Engagement sectors.
SAMPLE REPORTS
STYLUS DELIVERS GLOBAL & LOCAL CROSS-SECTOR ANALYSIS
View our sample reports below.
Consumer Lifestyle
US Teens & Social Media
US Teens & Social Media
For today’s US teens and tweens, social media is as integral to life as television was for the generations before them. But how is this impacting their offline behaviour, and what implications will this reality have on their futures?
Consumer Trends
Demographics
Consumer Lifestyle
Senior Living: A Nuanced Approach
Senior Living: A Nuanced Approach
Rapidly ageing populations are creating new business opportunities for brands that follow a nuanced approach to design.
Consumer Trends
Demographics
Consumer Lifestyle
Wearable Tech: Business Opportunity
Wearable Tech: Business Opportunity
Technology companies are well on the road to making the next big breakthrough. Wearable technology is the likeliest battleground, according to Stylus research. Here, we analyse the business potential.
Consumer Trends
Science & Technology
Consumer Engagement
Future of Branded Content
Future of Branded Content
With its own category at advertising festival Cannes Lions and one of the media coups of the year in the form of Austrian drinks company Red Bull’s Stratos event, branded content made headlines in 2012. But what does 2013 hold? Stylus asked specialists in the UK, the US and Asia.
Media & Marketing
Advertising & Branding
CLIENTS & CASE STUDIES
300+ GLOBAL BRANDS USE STYLUS TO FOSTER INNOVATION
“We’re all moving at the speed of light, so it’s nice to get all this info in one spot. Thanks for making our jobs easier. FAME uses Stylus for inspiration, ideas, insight and research, especially around environmental design.”

KRIS JAMIESON
New Business Account Co-ordinator
“Stylus is a terrific source of information and inspiration. Unlike a lot of our information resources which are relatively function-focused, Stylus has found a fan-base across both planners and designers at Imagination.”

JOHN BIRNSTEEL
Strategy Director
“Stylus is helping us to build a consumer-focused culture. It’s put the role of researcher in the hands of each team member. They find it empowering to have this level of consumer insight at their disposal.”

PHILIP VANDUSEN
Executive Creative Director
HERE ARE SOME OF OUR LATEST CASE STUDIES...
 
Localising a global brand
Understanding luxury car consumers
Retail strategy development
Understanding leisure & business travellers
Designing spaces for consumers of the future
Revised product positioning and campaign development
 
Localising a global brand
A major beauty retailer, lauded for pioneering retail technology and in-store consumer engagement, was looking to expand its business into Brazil. The Director of Store Design was faced with the challenge of creating a retail experience that was localised for the Brazilian market while maintaining consistency in brand identity.
Acting quickly to maintain momentum, our team:
  • Helped the retailer understand the Brazilian consumer within the context of local culture.
  • Highlighted key target market segments with specific product and engagement suggestions based on emerging trends.
  • Identified 3 new business opportunities with high growth potential within the local beauty market.
As a result, the retailer was able to shape an educated market-entry strategy – localising its signature tech-fuelled retail experience and repackaging an existing product range to better address the needs of Brazilian women.

TEAM & CULTURE
INNOVATION IS DRIVEN BY CURIOUS MINDS.
Stylus members benefit from a global team of curious minds. As specialists in our fields, we understand your commercial challenges and are passionate about sharing our expertise, intelligence and insights.

Our in-house team of 35 researchers and analysts is joined by more than 100 global contributors in 33 countries.
THINK OF US AS YOUR IN-HOUSE
INNOVATION & INTELLIGENCE TEAM
Ready to see Stylus in action?
UK
London - Headquarters


+44 (0) 203 170 7119
innovation@stylus.com
USA
New York Office


+1 (646) 597 6200
innovation@stylus.com
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