We help businesses process global consumer lifestyle, product and engagement insights, stimulating innovation and growth.
WHAT IS STYLUS?
STYLUS IS AN ESSENTIAL
RESOURCE FOR PROFESSIONALS
IN INNOVATION, STRATEGY AND
We are the only company that analyses how
trends impact Product Design
and Consumer Engagement across industries.
Consumer Lifestyle analysis is concerned
with shifting mindsets and behaviours, demographic issues and evolving social frameworks.
Consumer Product analysis identifies
key drivers and inspiration to guide commercial product development.
Consumer Engagement analysis delivers
influential insights, innovations and opportunities in retail, brand marketing,
culture and media.
Innovation is one of the
biggest challenges facing
We have tailored
our services to help you meet that challenge.
(Click on a service below to
Membership enables real-time access to Stylus reports, images and analysis as they are published. It’s an online resource for clients who are looking for the latest research into conceptual and emerging trends globally and across industries, specifically with a view to understanding their impact on, and application to, business.
Our members are supported by a dedicated and highly qualified Client Services team who are able to respond quickly to specific research requirements.
Innovation Forums are live events held in the USA and the UK, which give members the inside track on the opinions and insights that surround our analysis and reporting. Expert guest speakers add to the debate by bringing real-life working examples of how trends are manifesting themselves and the approach companies are taking to harness the business potential.
Stylus Innovation Forums are a great opportunity for our clients to learn, share and network.
Advisory offers members tailored support over and above our membership offering. Our analysts help you shape and develop new ideas, provide fresh insight, and create new processes to embed and foster collaboration within teams and across departments. We work with you to help solve your challenges and act as a catalyst for change.
Advisory takes many forms – from ideation workshops and presentations, to customised reports and collaboration sessions.
Stylus reporting and advisory is collated through primary research conducted by and with consultants, industry experts, global opinion leaders and regional intelligence specialists. This research is backed up by findings from key industry events, primary interviews, partnerships with leading research agencies, qualitative research and client collaborations.
STYLUS DELIVERS GLOBAL &
LOCAL CROSS-SECTOR ANALYSIS
View our sample reports below.
Gen Alpha Attitudes
Raised by relaxed millennials and tethered to smart toys, Gen Alpha are touchscreen natives who will expect products – and content – to be interactive, instant and available everywhere.
Urban Transport Revs Up
Flexible transport services – from car-sharing schemes that provide "spontaneity on wheels", to pop-up bus routes and next-gen "rideables" – are the future of urban mobility.
CES 2015: Home Electronics
Home automation systems dominated this year's International CES. Manufacturers pressed the need for simple solutions – by streamlining apps, promoting multipurpose lighting and retrofitting technology into existing devices.
Science & Technology
Subtle Sensory Design
A new era of multisensorial products takes consumers on a personal journey of discovery, whereby smart technologies hide beneath material skins and quiet forms. From visually tactile surfaces and nostalgic scents, to ephemeral essence and barely there designs, we track the exciting products pushing the boundaries of where form and material meet.
Art & Design
The New Branded Hotel
From immersive 'brand worlds' to curated suites and product partnerships, opportunistic hoteliers are augmenting commercial alliances with agile brands and retailers.
From material technologists and computer-savvy fashion designers, to fine-art photographers and sportswear developers, the reassessment, protection and enhancement of the human body is fuelling a hotbed of progressive ideas. Smart materials, 3D-printed personalised components, sensory stimulants, and a revaluing of skin itself, are all contributing to changing attitudes.
Colour & Materials
Limbo Spaces: Omni In-Shop Hotspots
The digitisation of retail has spurred a shift in the dynamics of the physical store, transforming formerly 'idle' spaces such as entrances, waiting areas and corridors into hardworking pockets of experiential brand design. We track the concepts attuning to the connected, omni-channel landscape.
Social Media Best Practice
According to global market research firm eMarketer, social network advertising spend will top £1bn in the UK during 2015. We set out how brands can identify the right platforms for campaign activity, effectively engage social audiences, and measure success.
Media & Marketing
Advertising & Branding
CLIENTS & CASE STUDIES
300+ GLOBAL BRANDS USE
STYLUS TO FOSTER INNOVATION
“We’re all moving at the speed of light, so it’s nice to get all this info in one spot. Thanks for making our jobs easier. FAME uses Stylus for inspiration, ideas, insight and research, especially around environmental design.”
KRIS JAMIESON New Business Account Co-ordinator
“Stylus is a terrific source of information and inspiration. Unlike a lot of our information resources which are relatively function-focused, Stylus has found a fan-base across both planners and designers at Imagination.”
JOHN BIRNSTEEL Strategy Director
“Stylus is helping us to build a consumer-focused culture. It’s put the role of researcher in the hands of each team member. They find it empowering to have this level of consumer insight at their disposal.”
PHILIP VANDUSEN Executive Creative Director
TEAM & CULTURE
INNOVATION IS DRIVEN BY
Stylus members benefit from a global team of curious minds. As specialists in our fields, we understand your commercial challenges and are passionate about sharing our expertise, intelligence and insights.
Our in-house team of 35 researchers and analysts is joined by more than 100 global contributors in 33 countries.