We help businesses process global consumer lifestyle, product and engagement insights, stimulating innovation and growth.
WHAT IS STYLUS?
STYLUS IS AN ESSENTIAL
RESOURCE FOR PROFESSIONALS
IN INNOVATION, STRATEGY AND
We are the only company that analyses how
trends impact Product Design
and Consumer Engagement across industries.
Consumer Lifestyle analysis is concerned
with shifting mindsets and behaviours, demographic issues and evolving social frameworks.
Consumer Product analysis identifies
key drivers and inspiration to guide commercial product development.
Consumer Engagement analysis delivers
influential insights, innovations and opportunities in retail, brand marketing,
culture and media.
Innovation is one of the
biggest challenges facing
We have tailored
our services to help you meet that challenge.
(Click on a service below to
Membership enables real-time access to Stylus reports, images and analysis as they are published. It’s an online resource for clients who are looking for the latest research into conceptual and emerging trends globally and across industries, specifically with a view to understanding their impact on, and application to, business.
Our members are supported by a dedicated and highly qualified Client Services team who are able to respond quickly to specific research requirements.
Innovation Forums are live events held in the USA and the UK, which give members the inside track on the opinions and insights that surround our analysis and reporting. Expert guest speakers add to the debate by bringing real-life working examples of how trends are manifesting themselves and the approach companies are taking to harness the business potential.
Stylus Innovation Forums are a great opportunity for our clients to learn, share and network.
The next Innovation Forum will take place in November 2014.
Advisory offers members tailored support over and above our membership offering. Our analysts help you shape and develop new ideas, provide fresh insight, and create new processes to embed and foster collaboration within teams and across departments. We work with you to help solve your challenges and act as a catalyst for change.
Advisory takes many forms – from ideation workshops and presentations, to customised reports and collaboration sessions.
Stylus reporting and advisory is collated through primary research conducted by and with consultants, industry experts, global opinion leaders and regional intelligence specialists. This research is backed up by findings from key industry events, primary interviews, partnerships with leading research agencies, qualitative research and client collaborations.
STYLUS DELIVERS GLOBAL &
LOCAL CROSS-SECTOR ANALYSIS
View our sample reports below.
Meet the Yums: India’s Young Urban Males
Affluent, ambitious and more style-conscious than ever, India's young urban males are fuelling growth in the luxury market – particularly in the fashion and technology sectors.
Cork: New Possibilities
Long considered a simple and traditional material, cork is being rediscovered as an innovative, sustainable choice for a variety of applications, including fashion, architecture, and performance-based solutions for aerospace and sport.
Colour & Materials
Brazil Favela Retailing: Emerging Opportunities
With Brazil’s favelas now dominated by the country’s upwardly mobile ‘C’ class, they’re swiftly transitioning from no-go ghettos, to destinations with cultural kudos and plenty of retail promise. We survey the shift, and how retailers should approach a still-sensitive selling space.
Cosmoprof North America 2014: Packaging
Held in Las Vegas, the US edition of trade show Cosmoprof showcased an array of trends and innovations from the world of beauty. Overtly feminine pastel shades and details are key in packaging, while citrus brights and metallic finishes provide shelf appeal.
Fashion & Beauty
CLIENTS & CASE STUDIES
300+ GLOBAL BRANDS USE
STYLUS TO FOSTER INNOVATION
“We’re all moving at the speed of light, so it’s nice to get all this info in one spot. Thanks for making our jobs easier. FAME uses Stylus for inspiration, ideas, insight and research, especially around environmental design.”
KRIS JAMIESON New Business Account Co-ordinator
“Stylus is a terrific source of information and inspiration. Unlike a lot of our information resources which are relatively function-focused, Stylus has found a fan-base across both planners and designers at Imagination.”
JOHN BIRNSTEEL Strategy Director
“Stylus is helping us to build a consumer-focused culture. It’s put the role of researcher in the hands of each team member. They find it empowering to have this level of consumer insight at their disposal.”
PHILIP VANDUSEN Executive Creative Director
TEAM & CULTURE
INNOVATION IS DRIVEN BY
Stylus members benefit from a global team of curious minds. As specialists in our fields, we understand your commercial challenges and are passionate about sharing our expertise, intelligence and insights.
Our in-house team of 35 researchers and analysts is joined by more than 100 global contributors in 33 countries.