Stylus

What Is Stylus?

Our Services

Our Methodology

Sample Reports

Clients & Case Studies

Team & Culture

STYLUS BLOG

MEMBER LOGIN

20 October
2014

FOLLOW STYLUS

WE ARE

AN INNOVATION RESEARCH & ADVISORY FIRM

We help businesses process global consumer lifestyle, product and engagement insights, stimulating innovation and growth.

WHAT IS STYLUS?

STYLUS IS AN ESSENTIAL RESOURCE FOR PROFESSIONALS IN INNOVATION, STRATEGY AND MARKETING ROLES.

We are the only company that analyses how Consumer Lifestyle trends impact Product Design and Consumer Engagement across industries.

Consumer Lifestyle

Consumer Lifestyle analysis is concerned with shifting mindsets and behaviours, demographic issues and evolving social frameworks.

Consumer Product

Consumer Product analysis identifies key drivers and inspiration to guide commercial product development.

Consumer Engagement

Consumer Engagement analysis delivers influential insights, innovations and opportunities in retail, brand marketing, culture and media.

OUR SERVICES

Innovation is one of the biggest challenges facing businesses today.

We have tailored our services to help you meet that challenge.

(Click on a service below to discover more)

Membership

Innovation Forums

Advisory

MEMBERSHIP

Membership enables real-time access to Stylus reports, images and analysis as they are published. It’s an online resource for clients who are looking for the latest research into conceptual and emerging trends globally and across industries, specifically with a view to understanding their impact on, and application to, business.

Our members are supported by a dedicated and highly qualified Client Services team who are able to respond quickly to specific research requirements.

OUR
METHODOLOGY

Stylus reporting and advisory is collated through primary research conducted by and with consultants, industry experts, global opinion leaders and regional intelligence specialists. This research is backed up by findings from key industry events, primary interviews, partnerships with leading research agencies, qualitative research and client collaborations.

SAMPLE REPORTS

STYLUS DELIVERS GLOBAL & LOCAL CROSS-SECTOR ANALYSIS

View our sample reports below.

Consumer Lifestyle

Meet the Yums: India’s Young Urban Males

Affluent, ambitious and more style-conscious than ever, India's young urban males are fuelling growth in the luxury market – particularly in the fashion and technology sectors.

Consumer Trends

Global Markets

Consumer Product

Cork: New Possibilities

Long considered a simple and traditional material, cork is being rediscovered as an innovative, sustainable choice for a variety of applications, including fashion, architecture, and performance-based solutions for aerospace and sport.

Colour & Materials

Materials

Consumer Engagement

Brazil Favela Retailing: Emerging Opportunities

With Brazil’s favelas now dominated by the country’s upwardly mobile ‘C’ class, they’re swiftly transitioning from no-go ghettos, to destinations with cultural kudos and plenty of retail promise. We survey the shift, and how retailers should approach a still-sensitive selling space.

Retail

Store Concepts

Consumer Product

Cosmoprof North America 2014: Packaging

Held in Las Vegas, the US edition of trade show Cosmoprof showcased an array of trends and innovations from the world of beauty. Overtly feminine pastel shades and details are key in packaging, while citrus brights and metallic finishes provide shelf appeal.

Fashion & Beauty

Beauty

CLIENTS & CASE STUDIES

300+ GLOBAL BRANDS USE STYLUS TO FOSTER INNOVATION

“We’re all moving at the speed of light, so it’s nice to get all this info in one spot. Thanks for making our jobs easier. FAME uses Stylus for inspiration, ideas, insight and research, especially around environmental design.”

KRIS JAMIESON
New Business Account Co-ordinator

“Stylus is a terrific source of information and inspiration. Unlike a lot of our information resources which are relatively function-focused, Stylus has found a fan-base across both planners and designers at Imagination.”

JOHN BIRNSTEEL
Strategy Director

“Stylus is helping us to build a consumer-focused culture. It’s put the role of researcher in the hands of each team member. They find it empowering to have this level of consumer insight at their disposal.”

PHILIP VANDUSEN
Executive Creative Director

TEAM & CULTURE

INNOVATION IS DRIVEN BY CURIOUS MINDS.

Stylus members benefit from a global team of curious minds. As specialists in our fields, we understand your commercial challenges and are passionate about sharing our expertise, intelligence and insights.

Our in-house team of 35 researchers and analysts is joined by more than 100 global contributors in 33 countries.

THINK OF US AS YOUR IN-HOUSE

INNOVATION & INTELLIGENCE TEAM

Ready to see Stylus in action?

UK
London - Headquarters

+44 (0) 203 170 7119
innovation@stylus.com

USA
New York Office

+1 (646) 597 6200
innovation@stylus.com

FOLLOW STYLUS