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The Brief
Published: 9 Jul 2018

Selling the Good Stuff: Changing Face of Convenience Retail

Extra
The Goods Mart

Convenience stores across the globe are undergoing a healthy transformation, becoming wellness havens that offer fresh, organic food and vegan alternatives. A new West Coast opening – The Goods Mart in Los Angeles – combines sustainability with activism.

Described as the ‘7-Eleven of the future’, organic home essentials are the key product at The Goods Mart – a convenience store that opened in May 2018 in Los Angeles.

The bright space with clean interiors carries 300 all-natural products free from artificial colours, sweeteners, flavours and growth hormones. Partnerships with local businesses result in high-quality items at lower prices, including eco-friendly boxed water for $1.25, and misshapen fruit and vegetables for 50 cents. iPads at the checkout educate consumers on the provenance of products, responding to concerns about transparency in retail.

This is a smart business opportunity, with 68% of US millennials willing to pay premium for organic food (Matchbox, 2017). “The fresh, organic and plant-based movement is not a fad by any means,” says Laura Swain, assistant editor of Food, Beverage & Hospitality at Stylus. “It’s a major trend.”

The Goods Mart also dedicates space to community events and donates food nearing its expiry date to the homeless. Consumers are also encouraged to support local charities by leaving tips at the till.

Serving as a test store, The Goods Mart plans to expand nationally in 2019.

For more on the changing face of the local grocery store, see Shoptalk 2018: Convenience Food Retail and Next-Gen Convenience.

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