Bacteria looks set to continue as the latest buzzword in beauty, with South African skincare brand Esse launching the world’s first live probiotic serum, containing one billion live probiotic microbes per millimetre.
Where preservatives typically kill microbes, Esse’s production techniques, airless glass packaging and preservative-free formula allow microbes to live, encapsulated in oil, and reanimate when in contact with skin. In-vivo testing revealed the serum improved skin firmness by an average of 16% in 28 days, with the skin of all 20 subjects showing improvement.
“Genetic sequencing techniques have allowed us to view skin through a new lens,” said Esse founder Trevor Steyn. “It’s now clear that skin is an ecology… an intricate interplay between human cells and microbes.”
At the Penrose Innovation Awards – an annual event celebrating pioneering entrepreneurs, held in London on October 24 2016 – young French skincare brand Gallinée won Product of The Year for its bacterial skin and bodycare range, which similarly focuses on the health of the skin’s microbiome.
In 2017, we expect the scientific proof and positive reception of bacterial beauty products to drive developments in this exciting category. Steyn sees personalised probiotics that can be formulated to maximise results as a key avenue. “Trying to optimise skin health without considering microbes is archaic,” he confirmed.
For more on Gallinée, see Bacteria Beauty: Dirty is the New Clean. For more on early bacterial beauty developments, see Using Bacteria to Cure Acne. Equally, the buzz around probiotics is likely to grow – see Rise in Topical Probiotics for more.