We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
The Brief
Published: 30 Aug 2012

Jaguar Elects Lana Del Rey

Extra

British automobile brand Jaguar has chosen musical newcomer Lana Del Rey as the face of the brand for the launch of the Jaguar F-Type campaign.

From September 2012, the American singer, who is noted for her bee-stung lips and trashy-glam styling, will represent the heritage brand in a move that aims to highlight its modernity in lieu of its quintessentially British history.

"The allure of Jaguar is in large part due to its duality – a unique blend of authenticity and modernity, two values that we believe are shared with Lana in her professional achievements,” said Jaguar’s global brand director Adrian Hallmark.

We highlighted Del Rey’s focus on authenticity and her do-it-yourself attitude in Music’s New Divas, which also highlights the ideal of modern musicians creating their own buzz without the help of big studios. For the latest newcomers, see our report Let’s Hear it for the Girls.

www.jaguar.com

RELATED REPORTS
VIEW ALL Reports
PANTONE®TPX
COATED
RAL
RGB
HEX
NCS