Jaguar Elects Lana Del Rey
British automobile brand Jaguar has chosen musical newcomer Lana Del Rey as the face of the brand for the launch of the Jaguar F-Type campaign.
From September 2012, the American singer, who is noted for her bee-stung lips and trashy-glam styling, will represent the heritage brand in a move that aims to highlight its modernity in lieu of its quintessentially British history.
"The allure of Jaguar is in large part due to its duality – a unique blend of authenticity and modernity, two values that we believe are shared with Lana in her professional achievements,” said Jaguar’s global brand director Adrian Hallmark.
We highlighted Del Rey’s focus on authenticity and her do-it-yourself attitude in Music’s New Divas, which also highlights the ideal of modern musicians creating their own buzz without the help of big studios. For the latest newcomers, see our report Let’s Hear it for the Girls.