The consumer appetite for artifice and illusion is rising rapidly – from CGI social media superstars and immersive mixed-reality brand experiences, to AI-fuelled avatars allowing us to put ourselves in the brand picture. We outline why such blurred boundaries are becoming imperative to brand engagement, and the initiatives leading the field.
Digital Commerce: Retail’s Unreal Opportunities
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By identifying, analysing and decoding the most important trends from 20 industries, we’ll give you the ideas and insights you need to future-proof your business.