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Media & Marketing

Future Female

Across culture and society, women are redefining their roles, attitudes and consumer behaviours. Any brand treating them as a homogenous group, generalising about their needs, or resorting to stereotypical marketing approaches, is destined to feel the backlash from this third-wave feminist generation.
Future Female Reports
The Third Revolution
The Third Revolution
The Third Revolution
A third women's revolution is ushering in new definitions of success and leadership, rooted in traditionally 'female' values such as empathy, nurture and communication.
Media & Marketing
Future Female
23 Sep 2013
New Rules for Marketing to Women
New Rules for Marketing to Women
New Rules for Marketing to Women
Women now control $12 trillion in global consumer spending, but many brands need to reinvent their approach to this complex, diverse demographic.
Media & Marketing
Future Female
23 Sep 2013
Icons of New Feminism
Icons of New Feminism
Icons of New Feminism
Traditional assumptions about what women want from media, fashion, tech and design are being disrupted by a new wave of female innovators. 
Media & Marketing
Future Female
23 Sep 2013
Female Focused Retail
Female Focused Retail
Female Focused Retail
Women’s increasing global consumer spend and rising presence in the workforce is spurring an urgent rethink of how the store environment, and accompanying initiatives, should be reimagined for a female audience.
Media & Marketing
Future Female
27 Sep 2013
Female First Design
Female First Design
Female First Design
Studies show that women make 80% of household buying decisions, particularly in the fast-moving consumer goods (FMCG) and technology categories. Stylus takes a look at how brands are tapping into the buying power of the female by taking cues from fashion, offering customisation, and experimenting with gender-neutral packaging.
Media & Marketing
Future Female
04 Oct 2013
Empowering Global Women
Empowering Global Women
Empowering Global Women
The role of women across Asia and the Middle East is shifting dramatically. But they continue to face numerous cultural, social and political pressures. We gather industry insight on how companies can connect with women by helping them overcome these challenges.  
Media & Marketing
Future Female
11 Oct 2013
Genderless
Genderless
Genderless
As men and women begin to cast off traditional gender roles, new opportunities are opening up for brands to widen their appeal through genderless packaging and unisex products.
Media & Marketing
Future Female
18 Oct 2013
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Published:
23 Sep 2013
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