French designer Philippe Starck has collaborated with French-American scientist David Edwards to create WAHH Quantum Sensations – a new line of products that provide gastronomic flavour sensations in an aerosol can.
The spray delivers approximately 0.075 ml of alcohol that gives the user a brief moment of light-headedness and the lasting memory of an intense sensation. There are currently two flavours available: Flash – a strong tonic flavour, and Demon – a spicy, slightly fruity flavour that’s best served vaporised on sweet or salty foods.
The food spray was designed to recreate the positive sensations associated with drinking alcohol without the negative health implications. Starck says: “Everyone has an occasional need for light-headedness and another place, but our societies and codes of amusement have led to the over-consumption of alcoholic beverages.”