American boutique pharmaceutical company Help Remedies has opened a pop-up pharmacy in Washington DC this month offering treatments for both traditional and less conventional ailments.
Running for four weeks, The Help Shop offers products that alleviate common illnesses like headaches and nausea alongside treatments for less traditional disorders – such as a fortune teller for those “worried about the future”, and a life coach to provide support and advice.
A live window display includes stints from a man in high heels on a treadmill demonstrating problems with blisters, and a sleeping performer, advertising the company’s “Help, I can’t sleep” tablets. An evening Night Pharmacy bar will also offer cocktails.
The company is challenging traditional forms of medication by selling drugs for problems like nausea, headaches or insomnia in lower doses and with minimalist packaging (see Repositioning Health to find out more). “We want people to see that there are simple solutions,” Help Remedies co-founder Richard Fine told The New York Times earlier this month. “Most people shop by brand or product, and it’s difficult to know what you should be buying and taking. It is a confusing space for people who are not experts.”
Consumers are increasingly looking for new ways to improve their health and wellbeing – something that hospitality companies are keen to tap into. Insomnia Solutions: Something to Sleep On explores how the hospitality industry is creating holistic solutions for the growing number of stressed out, sleep-deprived guests.