Tech giant Intel has launched a series of branded product playgrounds in consumer electronics retailer Best Buy's stores across the US, to give shoppers a hands-on opportunity to test new products featuring its processors (laptops, two-in-one devices and tablets).
The 240 sq ft mini showrooms are divided into three different experiences, all of which are guided by expert sales staff:
Now installed at 50 locations across 25 states, this is Intel's largest physical presence in stores to date and follows an Intel-commissioned survey which revealed that eight in ten Americans are excited about new technologies, but half of respondents were frustrated by lack of hands-on access.
Read more about brands acting as guides through interactive shopping formats in The Rise of Edutainment, Future Stores: Brand Hubs and Product Playgrounds, Selling Technology and Tech Boutiques. For more on the use of AR, and other technologies that merge the physical and the digital world in-store, see Virtual Immersive Commerce and Enhanced Retail Realities – both in our Post-Digital Macro Trend.