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Media & Marketing
Published: 4 Nov 2011

Style.com/Print: Online to Print

Extra

In September, we reported on Style.com’s unprecedented plans to move into print – and now the magazine is finally here.

The print edition, aptly named Style.com/Print, adopts the layout of the website. It also features similar content you would expect to find online, such as tweets, party and society pictures, top-10 lists ranked by editors and readers, and interviews with the likes of Donatella Versace and Azzedine Alaia.

Given that the publishing market is already highly saturated with glossy magazines, many have questioned the logic behind owner Fairchild Fashion Group’s decision to publish a sister print magazine for the successful site. With products such as the iPad and Kindle coming to the fore, magazine companies have been more inclined to launch digital editions.

“We wanted to give the reader a sense of what it is like to go through the journey of the shows, from New York to London to Milan to Paris,” said Dirk Standen, editor of Style.com.

While the magazine’s content emulates its web counterpart, the initiative speaks of an understanding that print and other media can complement web and digital ventures – and vice-versa.

Style

TOPICS: Digital Worlds
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