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Published: 30 Mar 2011

Google SketchUp


Google launched its new plug-ins for SketchUp software for professionals at SXSWi. A free software download, SketchUp is a 3D modelling tool and Google is targeting the software at filmmakers – for them to use it for scene planning and camera angles.

However, Stylus thought the most interesting aspect of SketchUp is the 3D warehouse – stocked with Google-approved 3D versions of locations around the world, available on Google Maps.

The implications for creating an open-sourced digital version of every location on the planet are significant, especially considering the growing focus on gaming and augmented reality technology.