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Colour & Materials
Published: 17 Feb 2014

Ultra-Surreal Styling: Cuban Shop Windows

Cuban Shop Windows by Catherine Losing

Based in London, photographer Catherine Losing and set designer Anna Lomax have collaborated on a striking series of photographs that depict carefully composed products inspired by shop windows in Cuba.

As a Communist state committed to worldwide trade embargoes and limited internet access, Cuba is cut off from consumerism. Most shops only sell basic domestic goods and cleaning products that are displayed in colourful surroundings.

Losing and Lomax aimed to capture the essence of the inventive visual merchandising by arranging mundane products such as buckets, feather dusters and table fans in quirky, multi-layered compositions centered on vivid, playful tones.

Artists are working with still-life photography to bring inanimate objects to life by carefully constructing compositions and skillfully applying colour. This curious and creative aesthetic is outlined in the Stylus report Ultra-Surreal Worlds.

Look to our Colour Spectrum A/W 2015-16 concept Creator for more imaginative approaches to colour.

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