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Food, Beverage & Hospitality
Published: 1 Aug 2011

Design Hotels: Made By Originals

Extra

Design Hotels, a network of independent hotels founded by Claus Sendlinger in 1993, has launched a new website, Made by Originals, that pays tribute to the driving forces and creative minds behind its member hotels.

The online magazine provides readers with information on the inspiration that led the originals creators – hoteliers, architects, designers and other artists – to develop one-of-a-kind hotel concepts. The website includes image galleries and videos and encourages visitors to trace the stories of each member of Design Hotels from concept to creation.

Design Hotels represents and markets some 200 independent hotels in more than 40 countries worldwide.

Made By Originals

Design Hotels

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Taste by Four Seasons
Taste by Four Seasons Taste by Four Seasons Luxury hospitality group Four Seasons Hotels and Resort has launched Taste – a new food resource and online community for keen gourmands and budding domestic chefs.

Launched in December this year, the website showcases ingredients, experiences and recipes from the brand’s global base of executive chefs. Recipes include grilled venison in apple leaves with heirloom apple fritter and Dungeness crab tacos with radish sprouts. Users are encouraged to vote for their favourite recipes and share them via Facebook, Instagram and Twitter using the hashtag FSTaste.

Taste also allows chefs to bring their personality and expertise to the fore; the section Chef Moments & Epic Dining features posts and videos detailing extra special dining experiences, secret recipes and memorable gastronomic moments, such as diving for lobster at Four Seasons Resort Nevis in the Caribbean. “Taste extends the reach of Four Seasons chefs, sommeliers and mixologists beyond the walls of our properties, delivering their unparalleled expertise directly to travel and food enthusiasts,” says Chris Hunsberger, executive vice-president of global product innovation.

Now only available on a web browser, the team has plans to roll out an iPhone app early next year to make the experience mobile. For more examples of brands infiltrating consumers’ psyche with digital tools, see Social Media Seduction: Persuasion Retailing.

Taste
Food, Beverage & Hospitality
Hospitality & Service
07 Jan 2013
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