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Consumer Lifestyle
Published: 27 Jul 2012

Food on the Table

Extra

Food on the Table, a thesis project by Parsons The New School of Design student Kara Kane, is a social media site that uses food to help define the user’s profile and identity.

The site aims to create a niche community of like-minded individuals, who define themselves through their changing food identities. These identities are built on users’ food choices, cooking skills and engagement with other users.

A user can express a fondness for a particular dish, display a creative, homemade meal or share a loved family recipe – all within the bounds of an online group that supports and acknowledges their expressions. Other users respond by “liking” a post or sharing their own posts.

Kane says: “With social media, people – especially Millennials – want to feel part of a collective whole, but they also strive to define themselves as individuals.”

Food on the Table

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