Coachella Festival Cruise
The Coachella Valley Music and Arts Festival – an annual three-day event in the California desert – is taking to the seas later this year in its first ever cruise and concert series.
Two ships, both called the S.S. Coachella, will depart from Fort Lauderdale, Florida in December 2012, bound for either Jamaica or the Bahamas. Prices start from $500 per person and more than 20 bands and DJs are slated to appear, including Hot Chip, Girl Talk, DJ Harvey, Black Lips and Warpaint.
Though this is not the first music festival cruise of its kind – Holy Ship! launched its first cruise in January 2012 – S.S. Coachella is likely to draw great interest based on the widespread popularity of the festival. It began in 1999 and has seen attendance grow exponentially over the past few years.
S.S. Coachella is part of a growing fleet of music-based cruises. Lineups appeal to a variety of fans, from The Cruise for Beatles Fans to The Rock Boat - the longest running music festival cruise, now in its thirteenth year.
According to a survey carried out in July by Cruise Lines International Association (CLIA), more than 25% of CLIA-member travel agents anticipate an increase in cruise sales of 11-15% in 2012. And almost 15% are expecting to see significant growth of more than 25%.