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Food, Beverage & Hospitality
Published: 20 Jun 2014

Edible Cupcake Packaging

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Dr Oetker edible cupcake cases

German baking product company Dr. Oetker has released a line of edible wafer cupcake cases, which come in blue and pink varieties.

The new cases are designed to replace paper alternatives, and are bake stable, meaning they can be baked on a flat tray.

The initiative follows a host of other edible Dr. Oetker products, such as digestible cake decorations and gold leaf transfers.

Home baking has become a popular pursuit in recent years, largely thanks to TV programmes such as The Great British Bake Off and celebrity bakers such as Mary Berry. According to UK-based retail analyst Conlumino, more than three fifths of adults baked at home at least once in 2013, compared with only a third in 2011.

"In response to consumer interest, we're seeing a huge amount of innovation in home cooking and baking products", says Mandy Saven, Head of Food, Beverage & Hospitality at Stylus.com. "However, busy individuals don't have time to craft recipes from scratch, and products that enable them to part cook or bake will be well-received. As will those that help to reduce waste."

For more insights into edible packaging solutions, see Shape-Shifting Packaging. For a wider view on new products being designed to aid home chefs and bakers, look out for our upcoming report Packaging Futures: New Formats, which will form part of our Packaging Futures Industry Trend.

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