Gap & Visionaire’s Colour-Changing T-Shirts
American fashion retailer Gap has collaborated with New York-based fashion and art publication Visionaire on an exclusive range of T-shirts printed with graphics that morph and change in direct sunlight.
Created to celebrate this year’s Frieze Art Fair in New York, which kicks off tomorrow (May 9), the T-shirts feature work by a range of artists including Alex Katz, Yoko Ono and Peter Lindburgh. The artists were inspired by the themes of summer, colour and sun. The changeability in the designs is due to a UV-sensitive ink that changes black and white images to colour when exposed to direct sunlight. The ink was originally used on the cover of a special edition Solar issue of Visionaire in 2009.
The collection launches tomorrow at Frieze Art Fair and will also be on sale in select global Gap flagship stores and Visionaire retailers.
Look to our Interact colour concept for Spring/Summer 2016 for more progressive colour coatings and materials that respond to light. Our Responsive Pigments report also explores developments in colour-changing materials.