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Retail

Austerity-Era Branding: Retailers Revaluate the Meaning of V

With a tough economic climate leading consumers to revaluate every purchase, heritage-based, retro-inflected branding can be a lucrative tool in pushing the ideal of a label they can believe in – and return to. We investigate the brands using graphic design to highlight a new understanding of value.

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Published:
27 Sep 2011
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